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Web Marketing for Small Businesses: 7 Steps to Explosive Business Growth (Quick Start Your Business)by Stephanie Diamond
Synopses & Reviews
Book News Annotation:
This book focuses on the use of the web to send a small business's marketing message--it is not a text on web design or for marketing professionals. Early advice offers exercises to tap into creativity and innovation and crash courses in copywriting, web publishing, and different types of social media websites. The main content comprises checklists for perfecting the titular 7 steps--niche, brand, story, search, content, social media tactics, traditional tactics, and results. The final section addresses the assessment of results and collaboration with colleagues and customers. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there's a way to level the playing field like never before.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight years as Marketing Director of AOL. She helps small business owners through topics such as:
-Working with social networking sites
-Selling your story in a compelling way
-Choosing the right tactics
-Choosing the right tools
-Evaluating customer actions
-And much more
For any entrepreneur, this book provides the most potential profit per read of any recent book on the market.
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
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