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Crm Fundamentals

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Synopses & Reviews

Publisher Comments:

CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully?including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM. What you?ll learn The real issues surrounding implementation of CRM Processes, procedures and planning to make it work and on time An agile approach to creating a working CRM system Software and hardware suggestions for all levels of CRM implementation

Based on years of implementing CRM systems, the authors know the keys to success, the issues that can create problems and the steps needed to ensure the success of the project. Who this book is for

This book is perfect for executives interested in launching a new CRM program or managing and evolving an existing one.CRM Fundamentals will also benefit project managers leading CRM system selection or implementation projects. Table of Contents Introduction Components of CRM Success Building a CRM Roadmap Evaluating Software and Consultants Planning the Initial CRM Implementation Executing the Initial CRM Implementation Maintaining and Evolving CRM

Product Details

ISBN:
9781430235903
Author:
Kostojohn, Scott
Publisher:
Apress
Subject:
General-General
Publication Date:
20111031
Binding:
TRADE PAPER
Language:
English

Related Subjects

Business » Customer Service
Business » High Tech Management
Computers and Internet » Computers Reference » Enterprise Applications » Business Intelligence Tools
Computers and Internet » Computers Reference » General
Computers and Internet » Database » Applications
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Personal Computers » General

Crm Fundamentals New Trade Paper
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