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Q&A | February 27, 2014

Rene Denfeld: IMG Powell’s Q&A: Rene Denfeld



Describe your latest book. The Enchanted is a story narrated by a man on death row. The novel was inspired by my work as a death penalty... Continue »
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    The Enchanted

    Rene Denfeld 9780062285508

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The Definitive Guide to Magento

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The Definitive Guide to Magento Cover

ISBN13: 9781430272298
ISBN10: 1430272295
Condition:
All Product Details

 

Synopses & Reviews

Publisher Comments:

This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution. This book walks you through all of the steps necessary to build a fully functional Magento-based web site. It also includes information on managing products, customers, and orders. This book is directed at web site designers and developers, but will also be extremely useful for business owners who have web sites built on the Magento platform.Introduces you to Magento, the fastest-growing open-source e-commerce platform Demonstrates how to configure and use Magento Covers how to customize Magento and develop extensions for the Magento platform What you?ll learn How to install and set up a Magento based e-commerce web site How to effectively manage products, customers, and orders How to sell products through Magento How to design a custom Magento web site How to add content to your Magento web site How to create your own Magento extensions Who this book is for

Current and prospective web site designers and web developers, and small business owners who want an online presence. Table of Contents Introduction to Magento Installing Magento The Public Interface Walk-through The Administration Interface Walk-through Working with Products Working with Customers Working with Orders Configuring Magento Customizing Magento's Appearance Magento Extensions Application Programming Interface (API)Tips and Tricks

Synopsis:

This is a very necessary book. While Magento has been rapidly gaining steam as a popular e-commerce platform, the documentation has not been keeping pace, and the few books on the topic are very short and not always very useful. The Definitive Guide to Magento will not only help new web developers build an e-commerce site, it will also teach more experienced developers how to customize Magento to fit different scenarios. While Magento has only been production-ready since March of 2008, it already has over 750,000 downloads, and it has been adopted by several high-traffic businesses as their e-commerce solution. Our book offers these business and the developers they depend on a comprehensive guide to the top open source e-commerce platform.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Saltypants, November 3, 2010 (view all comments by Saltypants)
This is a really comprehensive overview of Magento, but it is no way definitive. I would say it is appropriate for a Magento beginner who is experienced in other web development areas, i.e. someone who has a decent handle on PHP and SQL basics.
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Product Details

ISBN:
9781430272298
Author:
Mccombs, Adam
Publisher:
Apress
Author:
McCombs, Adam
Author:
Banh, Robert
Subject:
Software Development & Engineering - General
Subject:
Programming - General
Subject:
Electronic Commerce
Subject:
Software Engineering-General
Edition Description:
New
Publication Date:
20091231
Binding:
TRADE PAPER
Language:
English
Pages:
328
Dimensions:
9.20x7.40x1.00 in. 1.20 lbs.

Related Subjects

Computers and Internet » Computer Languages » PHP
Computers and Internet » Internet » Web Applications
Computers and Internet » Internet » eCommerce
Computers and Internet » Software Engineering » General
Computers and Internet » Software Engineering » Programming and Languages
Science and Mathematics » Chemistry » Organic

The Definitive Guide to Magento New Trade Paper
0 stars - 0 reviews
$61.25 In Stock
Product details 328 pages Apress - English 9781430272298 Reviews:
"Synopsis" by , This is a very necessary book. While Magento has been rapidly gaining steam as a popular e-commerce platform, the documentation has not been keeping pace, and the few books on the topic are very short and not always very useful. The Definitive Guide to Magento will not only help new web developers build an e-commerce site, it will also teach more experienced developers how to customize Magento to fit different scenarios. While Magento has only been production-ready since March of 2008, it already has over 750,000 downloads, and it has been adopted by several high-traffic businesses as their e-commerce solution. Our book offers these business and the developers they depend on a comprehensive guide to the top open source e-commerce platform.
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