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Super Mario: How Nintendo Conquered America

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Super Mario: How Nintendo Conquered America Cover

 

Synopses & Reviews

Publisher Comments:

Nintendo has continually set the standard for video-game innovation in America, starting in 1981 with a plucky hero who jumped over barrels to save a girl from an ape. The saga of Mario, the portly plumber who became the most successful franchise in gaming history, has plot twists worthy of a video game. Jeff Ryan shares the story of how this quintessentially Japanese company found success in America. Lawsuits, Hollywood, die-hard fans, and face-offs with Sony and Microsoft are all part of the drama. Find out about Mario's eccentric yet brilliant creator, Shigeru Miyamoto; Minoru Arakawa, the son-in-law of Nintendo's imperious president; and the approach that allowed Nintendo to reinvent itself as the gaming system for nongamers, especially with the Wii. Even those who can't tell a Koopa from a Goomba will find this a fascinating story of striving, comeuppance, and redemption.

Product Details

ISBN:
9781441793607
Author:
Ryan, Jeff
Publisher:
Blackstone Audiobooks
Subject:
Business - General
Subject:
Business-History and Biography
Publication Date:
20110831
Binding:
COMPACT DISC
Language:
English

Related Subjects

Business » General
Business » History and Biographies
Business » Writing
Computers and Internet » Software Engineering » Game Design
Hobbies, Crafts, and Leisure » Games » Video Games

Super Mario: How Nintendo Conquered America New Compact Disc
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Product details pages Blackstone Audiobooks - English 9781441793607 Reviews:
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