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App Savvy: Turning Ideas Into Ipad and Iphone Apps Customers Really Wantby Ken Yarmosh
Synopses & Reviews
--John Allsopp, author and founder of Web Directions
"Jonathan's book is the most comprehensive documentation available for developing web applications for mobile Safari. Not just great tech coverage, this book is an easy read of purely fascinating mobile tidbits in a fun colloquial style. Must have for all PhoneGap developers."
— Brian LeRoux, Nitobi Software
Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product for several platforms. You'll find guidelines for converting your product into a native iPhone app using the free PhoneGap framework. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the App Store with a product built with Apple's tools.
This book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html.
Book News Annotation:
This volume presents a discussion of Apple iPhone application marketing drawing on a collection of interviews with successful iPhone developers and the experiences of the author as a product designer and sales strategist. Collected under the broad headings of strategy, development and launch, chapters cover such topics as innovation and differentiation, hiring and working with programmers, beta testing, market analytics, launch planning and feedback and updates. Several interviews with major app developers previously recorded for the author's Internet podcast are included. Yarmosh is a software designer and developer. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.
Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.
Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.
About the Author
Jonathan Stark is a mobile and web application consultant who the Wall Street Journal has called an expert on publishing desktop data to the web. He has written two books on web application programming, is a tech editor for both php|architect and Advisor magazines, and has been quoted in the media on internet and mobile lifestyle trends. Jonathan began his programming career more than 20 years ago on a Tandy TRS-80 and still thinks Zork was a sweet game.
Table of Contents
DedicationPrefaceChapter 1: Getting StartedChapter 2: Basic iPhone StylingChapter 3: Advanced iPhone StylingChapter 4: AnimationChapter 5: Client-Side Data StorageChapter 6: Going OfflineChapter 7: Going NativeChapter 8: Submitting Your App to iTunesColophon
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