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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
  1. $18.19 Sale Hardcover add to wish list

    Juliet's Nurse

    Lois Leveen 9781476757445

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Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future

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Synopses & Reviews

Publisher Comments:

Guidance you need to understand and embrace the nation's most economically dominant generation.- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. - Marti Barletta, author, Marketing to Women and PrimeTime Women ... a masterful job of envisioning how Baby Boomer men are about to transform the cultural narratives about aging and maturity. - Ken Dychtwald, Ph.D., author, Age Wave and Age Power Born from 1946 to 1964, Baby Boomers represent 26 percent of the U.S. population. But pervasiveness alone does not capture their story of continuing influence and reinvention. Boomers have shaped every life stage they've experienced. With the majority now over age 50, they are again changing business practices and institutions, from dawn of medical tourism to later-life entrepreneurialism. They are still shaping popular culture, from blockbuster films to stadium filling rock concerts. This book gives you astute glimpses into what it means to be part of the generation. Through this lens you'll discover how you can improve marketing communications, product and service development, nonprofit value, and public policies. A special section looks at marketing to Baby Boomer men, including: Historical, technological, social, and cultural touchstones; Underdeveloped ways to combine gender and generational nuances; New segmentation research about the Boomer male cohort. The next few chapters of western society will include Boomers as influential protagonists, while Generation Reinvention continues to change the meaning of business, marketing, aging, and consumerism. Accurately forecasting the Boomer future has significant monetary implications for numerous industries. Some choose to see problems with Boomer aging. Readers of this book will come to see extraordinary opportunities. Brent Green is an award-winning strategist, creative director, copywriter, author, speaker, and consultant focusing on generational marketing. He is also author of Marketing to Leading-Edge Baby Boomers. He lives and reinvents himself in Denver, Colorado.

Product Details

ISBN:
9781450255332
Author:
Green, Brent
Publisher:
iUniverse.com
Subject:
Business;Marketing
Publication Date:
20100931
Binding:
TRADE PAPER
Language:
English

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Business » Marketing

Generation Reinvention: How Boomers Today Are Changing Business, Marketing, Aging and the Future New Trade Paper
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