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    Richard Bausch 9780307266262

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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

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Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon Cover

 

Synopses & Reviews

Publisher Comments:

How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

In Dethroning the King, Julie MacIntosh, an award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the "King of Beers" was so easily captured by a foreign corporation, and whether the company's fall mirrors America's dwindling financial and political dominance. In Dethroning the King, MacIntosh:

—Discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history

—Reveals the critical missteps taken by the Busch family and the Anheuser-Busch board

—Argues that Anheuser-Busch had a chance to save itself from InBev's clutches, but strong forces behind the scenes forced it to capitulate

From the very heart of America's heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that's both wide-reaching and profound.

Synopsis:

The amazing true story behind the siege of America's favorite beer company, from award-winning financial journalist Julie MacIntosh.

About the Author

Bean has had careers as a television news producer, writer, actor, and voice talent. She has a B.A. in Telecommunications from Michigan State University.

Product Details

ISBN:
9781452603544
Author:
Macintosh, Julie
Publisher:
Tantor Media Inc
Author:
Bean, Joyce
Location:
Old Saybrook
Subject:
General Business & Economics
Subject:
Business-History and Biography
Edition Description:
Unabridged,Unabridged CD
Publication Date:
20110831
Binding:
COMPACT DISC
Language:
English
Dimensions:
5.3 x 6.4 x 1.1 in 0.7 lb

Related Subjects

Business » History and Biographies
Cooking and Food » Beverages » Beer and Beermaking
Cooking and Food » Beverages » Wines and Beer

Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon New Compact Disc
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Product details pages Tantor Media - English 9781452603544 Reviews:
"Synopsis" by , The amazing true story behind the siege of America's favorite beer company, from award-winning financial journalist Julie MacIntosh.
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