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    Contributors | September 15, 2015

    Mary Karr: IMG Memoir Tutorials with Mary Karr, Lena Dunham, and Gary Shteyngart

    Editor's note: It's been 20 years since the groundbreaking memoir The Liars' Club sent Mary Karr into the literary spotlight with its phenomenal... Continue »
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      The Art of Memoir

      Mary Karr 9780062223067


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How We Decide

How We Decide Cover


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Publisher Comments:

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason?and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of deciders?from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Product Details

Brilliance Corporation
Psychology : General
Lehrer, Jonah
Publication Date:

Related Subjects

Business » Strategy
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Reference » Science Reference » General

How We Decide
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Product details pages Brilliance Corporation - English 9781455875306 Reviews:
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