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Original Essays | October 18, 2009

Victoria Hislop: IMG From Leprosy to Lorca — Strange Inspiration

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My first novel, The Island, was inspired by a chance visit to a tiny island leper colony off the coast of Greece on our summer holiday. It was a... Continue »
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Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)

by B. J. Fogg

Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies) Cover

Synopses & Reviews

Publisher Comments:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? <BR>"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside. <BR>Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. <BR>* Filled with key term definitions in persuasive computing<BR>*Provides frameworks for understanding this domain<BR>*Describes real examples of persuasive technologies

Review:

"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." TechnologyandSociety Magazine, May 2003

Review:

"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003

Synopsis:

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology" (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people?s attitudes and behavior. Technology designers, marketers, researchers, consumers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Synopsis:

ers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial — and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Synopsis:

s the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
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About the Author

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanfords Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.
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Table of Contents

dix: Summary of Principles

Figure Credits

Index

About the Author

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What Our Readers Are Saying

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Average customer rating based on 1 comment:
netcommx, September 21, 2008 (view all comments by netcommx)
Some teachers recommend me this Book, I want one of them, I only read some papers of Fogg about Captology and I think that he has a good ideas about this challenge to use the Technology to change how the persons think.

Now I work on thesis on this area and I am using a Fogg ideas.

Best Regards,
Juan Garcia
Ph. D Student
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Product Details

ISBN:
9781558606432
Subtitle:
Using Computers to Change What We Think and Do
Author:
Fogg, B. J.
Publisher:
Morgan Kaufmann Publishers
Location:
Amsterdam
Subject:
Computer Science
Subject:
Persuasion (psychology)
Subject:
Human-computer interaction
Subject:
User Interfaces
Subject:
Persuasion.
Subject:
Artificial Intelligence - General
Subject:
Intelligence (AI) & Semantics
Subject:
Persuasion (Psychology) - Computer programs
Edition Number:
1
Edition Description:
Includes bibliographical references and index.
Series:
Morgan Kaufmann Series in Interactive Technologies
Series Volume:
2001-10
Publication Date:
December 2002
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
312
Dimensions:
9 x 8 in.
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