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Other titles in the Morgan Kaufmann Series in Interactive Technologies series:
Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in Interactive Technologies)by B. J. Fogg
Synopses & ReviewsPublisher Comments:Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? <BR>"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside. <BR>Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. <BR>* Filled with key term definitions in persuasive computing<BR>*Provides frameworks for understanding this domain<BR>*Describes real examples of persuasive technologies Review:"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." TechnologyandSociety Magazine, May 2003 Review:"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003 Synopsis:Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology" (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people?s attitudes and behavior. Technology designers, marketers, researchers, consumers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversial and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. Synopsis:ers — anyone who wants to leverage or simply understand the persuasive power of interactive technology — will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial — and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. Synopsis:s the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. About the AuthorB.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanfords Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal. Table of Contentsdix: Summary of Principles Figure Credits Index About the Author What Our Readers Are SayingAdd a comment for a chance to win!
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