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Milady's Standard Cosmetologyby Milady Publishing Company
Synopses & Reviews
For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.
Completely redesigned, and featuring new photography and illustrations throughout, Milady's Standard Cosmetology textbook provides both students and faculty the most complete and up-to-date information available. More than 20 nationally and internationally recognized educators and professionals have contributed to this edition-bringing their years of experience and knowledge to you and your students.
- A uniform reading level and style throughout
- Multicultural perspective
- Easy-to-understand and follow technical demonstrations for key procedures
- Professional Profiles from across our industry to reinforce diversity and job opportunities
- "Focus on..." boxes target goal-setting, sharpening personal and technical skills, retailing, ticket upgrading, client consultation, and communication to emphasize important areas
- Caution Boxes, "Did you Know" and "Here's a Tip" are listed throughout the text to call special attention to important issues
- Key Terms and Activities help reinforce education and retention
- An extensive array of Faculty and Student Supplement options help customize your curriculum and learning styles
- Technology solutions and options enhance the overall learning experience and engage students more completely
About the Author
Milady is the leading provider of comprehensive cosmetology educational and professional solutions for over 80 years.
Table of Contents
Foreword. Preface. Part I: Orientation. Cosmetology: The History and Opportunities (Lisha Barnes). Life Skills (Arlene Alpert). Your Professional Image (Mary Beth Janssen). Communicating for Success (Catherine Frangie). Part II: Cosmetology Sciences. Infection Control: Principles and Practice (Sue Sansom and Darlene Hudson). Basics of Anatomy and Physiology (Deborah Beatty). Basics of Chemistry and Electricity (John Halal). Part III: Hair Care. Properties of the Hair and Scalp (John Halal). Principles of Hair Design (Mary Brunetti). Shampooing, Rinsing, and Conditioning (Mary Brunetti). Haircutting (Ruth Roche). Hairstyling (Mary Brunetti). Braiding and Braid Extensions (Diane Bailey and Toni Love). Wigs and Hair Enhancements (Vivienne Mackinder). Chemical Texture Services (John Halal). Haircoloring (Colleen Hennessey). Part IV: Skin Care. Histology of the Skin (Aly Evirs). Hair Removal (Jane Crawford). Facials (Margrit Altenburg). Facial Makeup (Teresa Sammarco). Part V: Nail Care. Nail Structure and Growth (Sue Schultes). Manicuring and Pedicuring (Sue Schultes). Advanced Nail Techniques (Sue Schultes). Part VI: The Business of Cosmetology. The Salon Business (Catherine Frangie with Carey Nash). Preparing for and Seeking Employment (Letha Barnes). On the Job (Catherine Frangie). Closing. Appendices. National Skill Standards. Resources. Professional Organizations. Glossary/Index.
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