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McLibel: Burger Culture on Trial

McLibel: Burger Culture on Trial Cover

ISBN13: 9781565844117
ISBN10: 1565844114
All Product Details

 

Synopses & Reviews

Publisher Comments:

McLibel is the unlikely but true story of how a pamphlet called “What’s Wrong with McDonald’s?” led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multibillion dollar corporation against five members of London Greenpeace accused by McDonald’s of libel. Three activists capitulated and apologized; two persevered.

McLibel tells the story of the “McLibel Two” and the two-and-a-half-year trial in which the jeans–clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald’s could buy.

Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald’s.

Environmental reporter John Vidal covered all two and a half years of the trial. In the tradition of Michael Moore’s Roger and Me, he brings this David and Goliath story to life, shedding light on the corporate machinations of a secretive multinational company, the British legal system, and the implications for any individuals inclined to critique a $30-billion-a-year powerhouse.

Book News Annotation:

In this Goliath vs. David account, Vidal (environmental editor, London Guardian) recaps the longest trial (1994-96) in British history: a libel suit by McDonald's restaurants against five London Greenpeace members. Whether or not one agrees with the defendants' pamphlet charging that McDonald's exploits employees, animals, children, farmers, and rain forests, this is an enlightening case study of corporate power and an arcane legal system clashing with free speech rights. Two of the defendants furnished information for the book; the pyrrhic victor, McDonald's, did not.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Two environmentalists take on a multinational, multibillion-dollar-a-year corporation.

About the Author

John Vidal has been a journalist at the London Guardian for twelve years, as environmental editor for the past six years. He has twice won national Environment Journalist of the Year awards.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

John Cassidy, September 13, 2009 (view all comments by John Cassidy)
"McLibel casts a dark shadow over what has become the typical meal for many Americans, while still offering a ray of hope for the future by demonstrating what ordinary people can do against seemingly insurmountable odds. David beats Goliath once again. This book should be read as a combo with Fast Food Nation."
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Product Details

ISBN:
9781565844117
Subtitle:
Burger Culture on Trial
Introduction:
Nader, Ralph
Author:
Vidal, John
Author:
Nader, Ralph
Publisher:
The New Press
Location:
New York :
Subject:
Great britain
Subject:
Ecology
Subject:
Criminal Law
Subject:
Corporate History
Subject:
Trials
Subject:
Fast food restaurants
Subject:
Libel and slander
Subject:
Mcdonald's corporation
Subject:
Trials (Libel) -- England -- London.
Subject:
Fast food restaurants -- Management.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Business-History and Biography
Subject:
Civil law
Edition Description:
Trade Cloth
Publication Date:
19971101
Binding:
Hardback
Language:
English
Illustrations:
Yes
Pages:
354
Dimensions:
9.5 x 6.4 in 27.5 lb

Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies
Business » Management
History and Social Science » Law » Civil Liberties and Human Rights
Science and Mathematics » Environmental Studies » Environment

McLibel: Burger Culture on Trial
0 stars - 0 reviews
$ In Stock
Product details 354 pages New Press - English 9781565844117 Reviews:
"Synopsis" by , Two environmentalists take on a multinational, multibillion-dollar-a-year corporation.
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