Poetry Madness
 
 

Recently Viewed clear list


Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
  1. $9.07 Sale Trade Paper add to wish list

spacer
Qualifying orders ship free.
$14.95
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
25 Local Warehouse Politics- General

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

by

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision Cover

 

Synopses & Reviews

Book News Annotation:

This is a paperbound reprint of a 2007 book. Hartmann, host of the Air America radio program, examines the art, science, and technology of effective, persuasive communication. Noting that millions of working Americans have succumbed to the subtle and mostly subconscious elements of the political Right's message, he offers guidance for progressives who want to master those same techniques and refute the conservative message--and explains that political persuasion is as much about how the brain processes information as it is about ideology. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Synopsis:

According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.

Product Details

ISBN:
9781576756270
Subtitle:
How to Win Hearts, Change Minds, and Restore America's Original Vision
Author:
Hartmann, Thom
Foreword by:
Hightower, Jim
Foreword:
Hightower, Jim
Author:
Hartmann, Thom
Author:
Hightower, Jim
Publisher:
Berrett-Koehler Publishers
Subject:
Political Ideologies - Conservatism & Liberalism
Subject:
Political Process - General
Subject:
Philosophy
Subject:
Liberalism
Subject:
United States Politics and government.
Subject:
Radio personalities - United States
Subject:
Politics - General
Subject:
CourseSmart Subject Description
Subject:
BEST SELLERS, CURRENT AFFAIRS, ACTIVISM, BEST SELLERS
Edition Description:
Print PDF
Series:
BK Currents (Hardcover)
Publication Date:
20080901
Binding:
Paperback
Language:
English
Pages:
223
Dimensions:
8.18x5.54x.62 in. .63 lbs.

Other books you might like

  1. The End of America: A Letter of...
    Sale Trade Paper $2.50
  2. The Shock Doctrine: The Rise of...
    Used Trade Paper $6.95
  3. The Omega Diet: The Lifesaving... Used Trade Paper $4.95
  4. Catholic Study Bible
    Used Hardcover $12.95
  5. Radical Compassion: Finding Christ...
    Used Trade Paper $8.50
  6. The Drowning Man Used Mass Market $4.50

Related Subjects

History and Social Science » American Studies » Culture Wars
History and Social Science » Politics » Activism and Peace Studies
History and Social Science » Politics » General
History and Social Science » Politics » United States » Culture
History and Social Science » Politics » United States » Politics

Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision New Trade Paper
0 stars - 0 reviews
$14.95 In Stock
Product details 223 pages Berrett-Koehler Publishers - English 9781576756270 Reviews:
"Synopsis" by , Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
"Synopsis" by ,
According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.