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Guiding Growth: How Vision Keeps Companies on Courseby Mark Lipton
Synopses & Reviews
When it comes to sustained success, vision matters more than strategy. Scores of studies have proven this statement, and millions of business leaders believe it. Yet few executives understand what vision is. They embrace the idea, but ignore the implementation — a disconnect that threatens companies striving for growth in a volatile marketplace. Organizational expert Mark Lipton argues that this "believing-doing" gap exists because today's fast-paced world demands short-term fixes — pressuring executives to make tactical decisions that ultimately create larger strategic problems down the road. But Lipton shows that vision has more substance than leaders think, and that it is an essential factor in building scalable organizations that last for the long haul. Based on extensive research and real-world consulting work with executives implementing the scaling process, Guiding Growth provides fresh examples of established and new firms that have developed powerful growth visions. Moving beyond token "mission statements," Lipton outlines a step-by-step process for establishing an actionable vision, presenting it to the company, and embedding it into the organizational fabric. Illustrating how visions become guiding forces for day-to-day behavior and overall company direction, Guiding Growth reveals how companies can stay their course, even as they grow.
"Human beings can only grow because each of their 100 trillion cells holds the capacity to execute the entire life cycle. Likewise, a business can only grow when every individual carries its vision. In Guiding Growth, Mark Lipton takes the reader by the hand and makes growth through vision a practical, step-by-step reality." Chris Meyer, author of Blur and Future Wealth
"Mark Lipton's Guiding Growth is a wonderful integration of common sense, consulting experience, solid research, real cases, and management wisdom. He convincingly explains how a powerful vision moves from a CEO's mind to become the engine of successful organizational growth. This is the one book to read twice if you have an opportunity to build or change an organization. Make sure you have your highlighter and red pen handy!" Robert Lee, Ph.D., former President and CEO, Center for Creative Leadership
Includes bibliographical references (p. 267-280) and index.
Illustrating how visions become guiding forces for day-to-day behavior and overall company direction, "Guiding Growth" reveals how companies can stay the course, even as they grow.
What Our Readers Are Saying
Business » General