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How to Grow as a Photographer: Reinventing Your Careerby Tony Luna
Synopses & Reviews
Are you bored producing the same old work, but do it because its safe? Are corporate politics, outsourcing, or the digital revolution too much for you to handle? Has a personal tragedy caused you to reevaluate your career path? If you answered yes to any of these questions, look no further than this inspirational guide. Topics include: --Recognize when something is wrong --Use work-history and personal timelines to meld your passions with your career choices --Reeducate yourself when faced with creative challenges --Embrace risk and evaluate your assets to make your next move --Sell your unique vision through a Passion First” marketing approach --Manage your time and your business effectively --Use time-management techniques to stay focused and increase your creative output. You will also be inspired by the stories of other creative entrepreneurs who have made their own successful transitions. Whether you are a mid-career professional or just starting out, this book will set you on the path to creative and professional growth.
• Authors “five steps of creative evolution” help artists reassess and reinvent themselves
• Solutions for the stress caused by digital photography
• Down-to-earth advice on jump-starting a career
The advent of digital photography has meant that many traditional photographers have had to reinvent themselves and their work. How to Grow as a Photographer is the book that helps with this sometimes difficult transition. It lets photographers rediscover why they chose their careerand how to get back on the path to creative fulfillment. Author Tony Lunas five steps of creative evolution offer photographers a chance to recognize, assess, plan, and implement a program for creative and professional growth. As a consultant, Luna has helped thousands of “creatives” start or restart their careers in photography, film, and graphic design. Now, with How to Grow as a Photographer, he can help many thousands more.
A guide to show photographers and other creative types how to redefine their passion, how to create a plan for career transition, and how to sustain enthusiasm for their new adventure.
About the Author
Tony Luna, president of Tony Luna Creative Services and cofounder of New Media Marketplace, has been executive producer for Wolfe and Company Films for the past thirty-three years, working on memorable advertising campaigns for Visa, Apple, Kawasaki, Honda Motorcycles, McDonalds, and many other major clients. He lives in Los Angeles.
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