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David MitchellDavid Mitchell's newest mind-bending, time-skipping novel may be his most accomplished work yet. Written in six sections, one per decade, The Bone... Continue »
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    The Bone Clocks

    David Mitchell 9781400065677

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Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers

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Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers Cover

 

Synopses & Reviews

Publisher Comments:

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

About the Author

Mitche Graf is a professional photographer and studio owner. He has worked in the sales and marketing field for more than 20 years. He lives in Newburg, Oregon.

Product Details

ISBN:
9781584282464
Author:
Graf, Mitche
Publisher:
Amherst Media
Subject:
Commercial
Subject:
Careers
Subject:
Portrait photography
Subject:
Photography -- Business methods.
Subject:
Photography-Photography Business
Edition Description:
Trade Paper
Publication Date:
20090231
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
143
Dimensions:
11 x 8.5 x 0.2 in 1 lb

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Related Subjects

Arts and Entertainment » Photography » General
Arts and Entertainment » Photography » How To
Arts and Entertainment » Photography » Photography Business
Business » General
Business » Management

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