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Peter StarkIt's hard to believe that 200 years ago, the Pacific Northwest was one of the most remote and isolated regions in the world. In 1810, four years... Continue »
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Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers


Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers Cover


Synopses & Reviews

Publisher Comments:

From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.

About the Author

Mitche Graf is a professional photographer and studio owner. He has worked in the sales and marketing field for more than 20 years. He lives in Newburg, Oregon.

Product Details

A Business Guide for Wedding and Portrait Photographers
Graf, Mitche
Amherst Media
Portrait photography
Photography -- Business methods.
Photography-Photography Business
Edition Description:
Trade Paper
Publication Date:
Electronic book text in proprietary or open standard format
11 x 8.5 x 0.2 in 1 lb

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Related Subjects

Arts and Entertainment » Photography » General
Arts and Entertainment » Photography » How To
Arts and Entertainment » Photography » Photography Business
Business » General
Business » Management

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