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Wikinomics: How Mass Collaboration Changes Everythingby Don Tapscott
Synopses & Reviews
An updated edition of the national bestseller?now with a new introduction and a new chapter
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty- first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
? Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
? Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
? Mature companies like Procter and Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
How the physical world around us influences what we buy and consume online by Wharton professor and consumer shopping behavior expert David R. Bell. A book for current and future entrepreneurs, business and economics students, professional investors, and anyone else with a stake or interest in how use of the Internet is likely to evolve.
Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.
But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is still largely shaped by the physical world we inhabit.
Anyone can go online and buy a pair of jeansand#8212;but the likelihood that we will do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes, among other factors, play a critical role in our decision making when it comes to buying online. Our willingness to search for and consume information also depends on where we live and whom we live next to.
In Location Is (Still) Everything, Bell offers a fascinating, in-depth look at online commerce and retailing through his years of research, investing, and advising experience. His unique GRAVITY framework is a powerful and practical tool that uses fundamental human behaviors and location-based conditions to explain how the real and virtual worlds intersect and#8212; and what Internet sellers must do in order to succeed. Entrepreneurs, managers, students, and investors will all benefit from understanding how and why we use the Internet to search, shop, and sell.
A leading expert shows how to use the power of social media and crowd wisdom to improve our work and personal lives
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks.
Lior Zoref offers proven guidelines for applying what he calls mind sharing” in new ways. For instance, he shows how a mothers Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a years worth of market research in less than a day.
Zorefs clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
About the Author
Don Tapscott is chief executive of New Paradigm, a think tank that focuses on business innovation. He is the author of ten books about business strategy and technology, including the bestsellers Paradigm Shift, Growing Up Digital, and The Naked Corporation. He lectures around the world and serves as an adjunct professor of management at the Rotman School of Management at the University of Toronto.
Anthony D. Williams is vice president and executive editor at New Paradigm and the author of numerous influential reports.
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