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Packaging Essentials: 100 Design Principles for Creating Packages

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Packaging Essentials: 100 Design Principles for Creating Packages Cover

 

Synopses & Reviews

Publisher Comments:

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.

About the Author

Candace Ellicott is the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario, along with Sarah Roncarelli. Candace, as creative director, leads design projects and Sarah, as lead strategist and writer, articulates the concepts. The firm handles all types of design projects including packaging, branding, and web work.
Sarah Roncarelli is the creative force behind Fifty Strategy and Creative, based in Ottawa, Ontario, along with Candace Ellicott. Sarah, as lead strategist and writer, articulates the concepts, while Candace, as creative director, leads the design projects. The firm handles all types of design projects including packaging, branding, and web work.

Product Details

ISBN:
9781592536030
Author:
Roncarelli, Sarah
Publisher:
Rockport Publishers
Author:
Candace Ellicott
Subject:
Product
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Packaging -- Design.
Subject:
General-General
Subject:
Creative packaging
Subject:
package design
Subject:
Design packaging
Edition Description:
Trade Cloth
Series:
Design Essentials
Publication Date:
20100631
Binding:
HARDCOVER
Language:
English
Illustrations:
250 color photos
Pages:
208
Dimensions:
10 x 8.5 in

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