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    Original Essays | March 24, 2015

    Judith Claire Mitchell: IMG The Book That Refused to Write Itself



    I first heard of Fritz Haber in 1998, when I caught a snippet of a TV documentary about 20th-century scientists. The camera zoomed in on an image of... Continue »
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      A Reunion of Ghosts

      Judith Claire Mitchell 9780062355881

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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running Cover

 

Synopses & Reviews

Publisher Comments:

How does a boy from a small Oregon farm town get swept up in the politics of his chosen sport? Out of Nowhere takes the reader along on Geoff Hollister's 33 year journey at the center of Nike, the company that would change not only the world of athletic shoes and apparel but the business of sport itself.

Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman. Hollister was coached by him at the University of Oregon and was Bowerman's pick as Nike's third employee. Before he had even graduated Hollister began selling shoes out of the trunk of his car for Blue Ribbon Sports, the company that became Nike.

Out of Nowhere provides an inside look for the entrepreneur, from someone who experienced the humble beginnings, lived and breathed the first 33 years of Nike, now the largest sports and fitness company in the world. Hollister takes you on the rollercoaster ride of success and failure.

Product Details

ISBN:
9781841262345
Author:
Hollister, Geoff
Publisher:
Meyer & Meyer Sport
Subject:
General
Subject:
Business
Subject:
History
Subject:
Infrastructure
Subject:
business, business plans
Publication Date:
20080431
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
327
Dimensions:
9.39x6.51x1.05 in. 1.93 lbs.

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Related Subjects

Biography » Business
Biography » Sports
Business » Business Plans
Business » General
Business » History and Biographies
Health and Self-Help » Self-Help » General
History and Social Science » Law » General
History and Social Science » Politics » General
Sports and Outdoors » Sports and Fitness » Running » General
Sports and Outdoors » Sports and Fitness » Track and Field

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running New Trade Paper
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