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Other titles in the Chandos Information Professional series:
Cruise to Success: How to Steer Your Way Through the Murky Waters of Marketing Your Library
Synopses & Reviews
Summary: This book is a hands-on guide and handbook to create a library marketing campaign. Though written specifically for academic libraries, there is useful information for libraries of all types. Examples and step-by-step instructions assist the novice as well as expert in presenting a campaign to attract the campus community to the library's resources. Key Features: Step-by-step guidelines How to instructions Clear, concise information How to create a SWOT analysis in designing your marketing campaign The Author - As the Head of Information Literacy Services at McDermott Library, Loreen Phillips coordinates the library instruction program. Her responsibilities include instruction and outreach, reference. She has been a librarian for over 20 years and has been marketing her library for over five years. Readership: All staff at academic libraries involved with any aspect of marketing or public relations will find this book useful. Library school students will also find a basis for an introduction to a little taught area of the library world. Contents: Introduction Why should libraries market themselves? The library as a corporation (the marketing plan; keep moving forward) Creating a SWOT analysis Areas to consider in a marketing campaign Marketing strategy (strategies and ideas; variety; technology; outsource; collaborate; give; invest; opportunity; clear and basic; assessment) Poster guidelines (planning and designing your poster; examples) Other tools of communication (blog this; web ads and other online marketing schemes) References, further reading and resources
This introductory book is a guide to creating a library marketing campaign. Based on experiences from the McDermott Library at the University of Texas, Cruise to Success incorporates examples and simple step-by-step instructions to assist in the creation and presentation of campaigns that will attract the campus community to the librarys resources.
About the Author
Loreen Phillips is Head of Information Literacy Services at McDermott Library at the University of Texas, Austin.
Table of Contents
Why should libraries market themselves?
The library as a corporation
Creating a SWOT analysis
Areas to consider in a marketing campaign
Merchandising and branding
Other tools of communication: news announcements, public relations, newsletters and annual reports
References, further reading and resources
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