Murakami Sale
 
 

Recently Viewed clear list


Original Essays | August 20, 2014

Julie Schumacher: IMG Dear Professor Fitger



Saint Paul, August 2014 Dear Professor Fitger, I've been asked to say a few words about you for Powells.com. Having dreamed you up with a ball-point... Continue »
  1. $16.07 Sale Hardcover add to wish list

    Dear Committee Members

    Julie Schumacher 9780385538138

spacer
Qualifying orders ship free.
$15.95
Used Flexible
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Art- Graphic Design

Art Direction Explained, at Last

by

Art Direction Explained, at Last Cover

 

Synopses & Reviews

Publisher Comments:

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Book News Annotation:

Lively both visually and verbally, this guide to the profession for students as well as those already on the job begins by identifying what makes a great art director. Following is discussion of photography, typography, illustration, editing--all of which are within the art director's domain as he or she guides projects from inception to completion, keeping creativity flowing, yet channeled. Case studies of Kiehl's cosmetic pachages, Lloyd Ziff's Travel Photography, Peter Knapp's Courrèges spread in ELLE Magazine, among others are followed by abundantly illustrated contributed pieces addressing all aspects of the job. The two editors are affiliated with the School of Visual Arts, New York, and both have extensive experience as art directors: Steven Heller spent three decades at the New York Times; Veronique Vienne has worked for numerous US magazines including Parenting, Self, and the Sunday magazine of the San Francisco Examiner. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

About the Author

Steven Heller is co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline, and I.D., and author of 120 books on design.

Veronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired.

Product Details

ISBN:
9781856696241
Author:
Heller, Steven
Publisher:
Laurence King Publishing
Author:
Vienne, Veronique
Subject:
Reference
Subject:
Art/Reference
Copyright:
Publication Date:
20090916
Binding:
Paperback
Grade Level:
from 13 up to 17
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
10.25 x 9.25 x 1 in 2.57 lb
Age Level:
from 18 up to 99

Other books you might like

  1. The Mindful Therapist: A Clinician's... New Hardcover $28.95

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Reference
Business » Communication
Business » General
Home and Garden » Interior Design » General

Art Direction Explained, at Last Used Flexible
0 stars - 0 reviews
$15.95 In Stock
Product details 256 pages Laurence King - English 9781856696241 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.