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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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Art Direction Explained, at Last

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Synopses & Reviews

Publisher Comments:

This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong.

Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches.

Clearly written, including a glossary of handy art director sayings, an art director test, and more, Art Direction Explained, At Last will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.

Book News Annotation:

Lively both visually and verbally, this guide to the profession for students as well as those already on the job begins by identifying what makes a great art director. Following is discussion of photography, typography, illustration, editing--all of which are within the art director's domain as he or she guides projects from inception to completion, keeping creativity flowing, yet channeled. Case studies of Kiehl's cosmetic pachages, Lloyd Ziff's Travel Photography, Peter Knapp's Courrèges spread in ELLE Magazine, among others are followed by abundantly illustrated contributed pieces addressing all aspects of the job. The two editors are affiliated with the School of Visual Arts, New York, and both have extensive experience as art directors: Steven Heller spent three decades at the New York Times; Veronique Vienne has worked for numerous US magazines including Parenting, Self, and the Sunday magazine of the San Francisco Examiner. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781856696241
Author:
Vienne, Veronique
Publisher:
Laurence King
Author:
Heller, Steven
Subject:
Reference
Subject:
Art/Reference
Publication Date:
20090931
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
256
Dimensions:
10.00x9.10x1.10 in. 2.55 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Reference
Business » Communication
Business » General
Home and Garden » Interior Design » General

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