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    Annie Liontas: IMG "You Want Me to Smell My Fingers?": Five Unforgettable Greek Idioms



    The word "idiom" originates in the Greek word ídios ("one's own") and means "special feature" or "special phrasing." Idioms are peculiar because,... Continue »
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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing

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Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing Cover

 

Synopses & Reviews

Publisher Comments:

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

About the Author

Susan Jones is a professor of marketing at Ferris State University. She is the author of Creative Strategy in Direct and Interactive Marketing, Marketing Convergence, and Readings and Cases in Integrated Marketing Communications. She lives in East Grand Rapids, Michigan.

Product Details

ISBN:
9781931644693
Author:
Jones, Susan K.
Publisher:
Maximum Press (FL)
Subject:
Electronic Commerce
Subject:
E-Commerce - Internet Marketing
Subject:
Industrial marketing
Subject:
Internet marketing
Subject:
Industries - Retailing
Subject:
Internet-eBusiness
Edition Description:
Fifth Edition, Fifth edition
Publication Date:
20081131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
400
Dimensions:
9.25 x 7.5 in 1.44 lb

Related Subjects

Business » General
Business » Management
Business » Writing
Computers and Internet » Internet » eCommerce

Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Internet Direct Marketing New Trade Paper
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