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6 Remote Warehouse Business- Marketing
2 Remote Warehouse Cooking and Food- Wines of the World

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management

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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management Cover

 

Synopses & Reviews

Publisher Comments:

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

About the Author

Pierre Mora is a professor at BEM Business School of Management in Bordeaux. He teaches Marketing for Small Business, Sustainable Marketing and Marketing for the Wine Sector, and is a leading economist and author.

Product Details

ISBN:
9781935879718
Author:
Mora, Pierre
Publisher:
Wine Appreciation Guild
Author:
Mora Pierre
Subject:
Cooking and Food-Wines of the World
Edition Description:
Trade Paper
Publication Date:
20140131
Binding:
TRADE PAPER
Language:
English
Pages:
300
Dimensions:
11 x 8.5 in

Related Subjects

Business » Marketing
Cooking and Food » Beverages » Bartending and Liquor
Cooking and Food » Beverages » Wine » General
Cooking and Food » Beverages » Wine » Wines of the World
Cooking and Food » Beverages » Wines and Beer
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Reference » Science Reference » Technology

Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management New Trade Paper
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Product details 300 pages Wine Appreciation Guild - English 9781935879718 Reviews:
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