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The Publishing Business: From P-Books to E-Books

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The Publishing Business: From P-Books to E-Books Cover

 

Synopses & Reviews

Publisher Comments:

Publishing is undergoing a sea change. Technology has transformed the relationship between writers and readers and many people suspect that publishing as we know it can’t survive. And yet, publishing remains a popular career choice for many creative graduates. The Publishing Business is a modern guide to the publishing process. It explores how publishing is adapting to the digital culture, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age.

 

Using popular and current examples, Kelvin Smith demonstrates that to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences.

 

If your ambition is to succeed in the world of publishing, owning a copy of The Publishing Business is a must. It is an invaluable guide to understanding what book publishing is and what it might become. Ideal for students wanting to discover which part of the publishing process is for them, and all those who wish to fully grasp the debates and industry developments revolutionising publishing today.

 

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, this book launches AVA’s Creative Careers series, the first stop for creative graduates looking to bridge the gap between academia and their first job in the creative industries.

Key features

A unique publication, illustrated in full colour, with recognisable and up-to-date visuals throughout. Includes diagrams such as budget breakdowns, ‘How to make a bestseller’, a closer look at new publishing media, ‘Creating a brand for a series’ and workflows for every major department in a modern publishing house.

Gives you the opportunity to explore the world of publishing further through recommended reading, case studies, online resources, discussion questions and activities. Also includes a glossary of key publishing terms.

Case studies: Bertelsmann and Random House; Amazon and EBSCO; Frankfurt Book Fair; A guide for dummies; Horrible Histories; Print and digital at the university presses; Persephone Books.

Synopsis:

The Publishing Business explores the entire publishing process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments.

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice (from children's to academic publishing, to best-selling paperbacks) this is an essential introduction to a dynamic industry. By clearly laying out the tasks and responsibilities of  those involved in the publishing process, Kelvin Smith provides students and entry-level professionals with a practical and accessible introduction to the world of professional publishing.

About the Author

Kelvin Smith has extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in UK, Africa and Europe. He provides consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

Table of Contents

Preface: The context of contemporary publishing

People and Publishing: Who does what in different types of publishing?

Chapter 1: Fundamentals of publishing 

A very short history of publishing

The turbulent present - technology and intellectual property

Preparing for a future in publishing - knowledge and skills required

The global and local fundamentals

Case Study: Bertelsmann & Random House

Chapter 2: The choices publishers make

Varieties of publication - publishing sectors - markets and audiences

Print, e-book, i-books, m-book and other applications

Journals, magazines and other regular publications

Who will pay, and how?

Case study: Amazon, EBSCO, and different routes to the reader

Chapter 3: Writers, readers, and intermediaries

Authors, illustrators, creators and their rights

Agents and other gatekeepers

Networks, opinion formers, and curators

Channels to readers, buyers and other end-users

Case study: Frankfurt Book Fair - What does everyone do there?

Chapter 4: Editorial processes

Policy and planning - list building and market niches

Commissioning - research, networking, reputation and funds

Contractual matters - formats, platforms, territories, and languages

Editorial management - from submission to publication

Case study: Developing a successful list for a global market - A Dummies Guide

Chapter 5: Design and production - making “packages” for specific audiences

Appropriate platforms and formats for the content and audience

The importance of quality

Scheduling the publication process

Controlling costs and establishing prices

Case study: Design and Packaging for specific audiences - Horrible Histories

Chapter 6: Print and electronic publishing

Choosing from a variety of media, formats and platforms

Legalities of publishing in a wired/wi-fi world

Digital workflow and software standards

Communication and supply chains for print and e-publications

Case study:

Chapter 7: Marketing

Sales and the supply chain to target markets

Communication through promotion, publicity and social media

Managing and monitoring budgets and schedules

Using data and feedback to monitor success and avoid repeating failure

Case study: Huffington Post - developing a readership and expanding the brand (HP will probably be launched in Europe by summer 2011)

Conclusion: The ongoing responsibility of the publisher - following trends or taking a stand?

The role of publishing in the 21st century

Publishing as a part of the global media landscape

Publishing as permanence, or publishing as performance

Publishing as an ethical profession: freedom of expression, critical thought, social responsibility

An environmental checklist

Further resources: Bibliography, web resources, book fairs, newsletters

Product Details

ISBN:
9782940411627
Author:
Smith, Kelvin
Publisher:
Fairchild Books & Visuals
Subject:
General-General
Subject:
Careers
Copyright:
Edition Description:
Trade Paper
Publication Date:
20120931
Binding:
TRADE PAPER
Language:
English
Illustrations:
100
Pages:
208
Dimensions:
10.5 x 8.1 x 1 in 1 lb

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Related Subjects

Arts and Entertainment » Art » General
Business » Careers
Business » Communication
Business » General
Reference » Publishing
Reference » Writing » Writing as a Business

The Publishing Business: From P-Books to E-Books New Trade Paper
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$47.95 In Stock
Product details 208 pages AVA Publishing - English 9782940411627 Reviews:
"Synopsis" by ,
The Publishing Business explores the entire publishing process from writer to reader; passing through the key activities performed in the editorial, design, production and marketing departments.

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice (from children's to academic publishing, to best-selling paperbacks) this is an essential introduction to a dynamic industry. By clearly laying out the tasks and responsibilities of  those involved in the publishing process, Kelvin Smith provides students and entry-level professionals with a practical and accessible introduction to the world of professional publishing.

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