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El Arte del Ruido: Los Secretos Para Obtener Repercusion Masiva En Los Medios de Comunicacion (Plataforma Actual)

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El Arte del Ruido: Los Secretos Para Obtener Repercusion Masiva En Los Medios de Comunicacion (Plataforma Actual) Cover

 

Synopses & Reviews

Publisher Comments:

Aimed at people looking for greater public visibility for personal or professional endeavors without spending a lot of money, this guide details techniques and tricks that propel enterprises to the headlines of main media sources around the world. Entrepreneurs, artists, and small business owners, as well as marketing professionals and publicists, will find the manual to be an essential tool to give projects and campaigns the definitive push they need to succeed by communicating ideas with precision. Written by an author who has been featured in more than 3,000 media pieces, including highly publicized articles in the Wall Street Journal and Time magazine, this entertaining and functional book teaches how to make businesses and projects more effective and accessible.

 

Dirigida a los que buscan una gran visibilidad pública para propósitos personales o profesionales sin gastar mucho dinero, esta guía detalla técnicas y trucos que llevan a las empresas a los titulares de los principales medios de comunicación del mundo. Emprendedores, artistas y pequeños empresarios, así como profesionales del mercadeo y publicistas, descubrirán que este manual es una herramienta imprescindible para darles a los proyectos y las campañas que lo necesitan el empuje definitivo para tener éxito comunicando ideas con precisión. Escrito por un escritor que ha sido destacado en más de 3.000 noticias mediáticas, incluyendo artículos bien promocionados en el Wall Street Journal y la revista Time, este libro entretenido y funcional enseña cómo hacer que las empresas y los proyectos sean más eficaces y accesibles.

About the Author

Pep Torres is an inventor, a musician, a designer, a writer, and a contributor to television and radio programs. He is the founder and director of the Museo de Ideas e Inventos de Barcelona (Barcelona Museum of Ideas and Inventions) and has been the director of the creative agency Stereonoise since 2005. He holds conferences and seminars about innovation, creativity, and marketing techniques at business schools and universities around the world.

Product Details

ISBN:
9788415115366
Author:
Torres, Pep
Publisher:
Plataforma Editorial
Subject:
Marketing - General
Subject:
Advertising & Promotion
Edition Description:
Trade Paper
Series:
Plataforma actual
Publication Date:
20120631
Binding:
TRADE PAPER
Language:
Spanish
Pages:
312
Dimensions:
8.75 x 5.5 in

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El Arte del Ruido: Los Secretos Para Obtener Repercusion Masiva En Los Medios de Comunicacion (Plataforma Actual) New Trade Paper
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