Contemporary Japanese pop culture such as anime and manga (Japanese animation and comic books) is Asia's equivalent of the Harry Potter phenomenon — an overseas export that has taken America by storm.

While Hollywood struggles to fill seats, Japanese anime releases are increasingly outpacing American movies in number and, more importantly, in the devotion they inspire in their fans. But just as Harry Potter is both "universal" and very English, anime is also deeply Japanese, making its popularity in the United States totally unexpected. Japanamerica is the first book that directly addresses the American experience with the Japanese pop phenomenon, covering everything from Hayao Miyazaki's epics, the burgeoning world of hentai, or violent pornographic anime, and Puffy Amiyumi, whose exploits are broadcast daily on the Cartoon Network, to literary novelist Haruki Murakami, and more. With insights from the artists, critics, readers and fans from both nations, this book is as literate as it is hip, highlighting the shared conflicts as American and Japanese pop cultures dramatically collide in the here and now.

"The influx of Japanese art and fashion into the American cultural mainstream gets an entertaining treatment from Kelts, an essayist and lecturer at the University of Tokyo, who interviewed many of Japan's leading culture gurus over the past three years. Kelts is clearly most interested in the world of anime and manga (from Pokémon to Princess Mononoke), as his readers will most likely be. A primary theme is that of the Japanese paradox: how has such a strictly defined and rigid society produced pop art that is, compared to its American counterparts at least, wildly imaginative and boundary bursting? Kelts's belief is that one directly created the other, that anime and manga's wild and kinetic structures, hyperaddictive apocalyptic story lines and surprisingly emotional content (not to mention sex and violence unheard of in American pop culture) could never flourish in an openly permissive and individualistic society that had not experienced nuclear devastation. Although the book grasps too eagerly at its subject's grander implications, it still effectively conveys the cross-Pacific cultural dissonance. Kelts has a sharp grasp of his subject and is on sure ground when discussing the history of the form, especially the impact of Disney on postwar Japanese animators or the reverential awe in which American animators hold such filmmakers as Hayao Miyazaki" Publishers Weekly (Copyright Reed Business Information, Inc.)

"Japanamerica is the book I have been waiting for. It tells the incredible story of the way the colorful and eccentric world of Japanese entertainment and popular art has enriched our lives in the West. But it also deals with why it has a poetry that has taken Americans many years to understand and feel able to echo. Japan's holocaust was equally traumatic to the ones experienced by many Americans, and perhaps more sudden, more extreme and more focused. This story shows how today we all use movies, comics, music, art and advertising to face our past and its traumas, rather than to escape. The Japanese methods of facing the past are restrained and unusual, but ultimately glorious, and mean more to us in our post-9/11 era than ever they could before. Roland Kelts, part American, part Japanese, brings real insight to the way this union of hearts and souls through entertainment will continue to grow and draw two very different worlds together." Pete Townshend, The Who

"Roland Kelts sees deeply and writes elegantly; he gives us a unique and powerful vision of Japanese and Western culture." Daniel Bergner, author of In the Land of Magic Soldiers

"Japanamerica accomplishes its goal in showing how anime and manga may someday become as popular a Japanese import in this country as sushi." Boston Globe

"Roland Kelts sees deeply and writes elegantly; he gives us a unique and powerful vision of Japanese and Western culture." Daniel Bergner, author of In the Land of Magic Soldiers and God of the Rodeo

"Roland Kelts is a keen observer of both American and Japanese pop culture, placing him in a unique position to discuss the rise of anime in America and the West." Martha McPhee, author of Bright Angel Time

Roland Kelts is a Lecturer at the University of Tokyo and a co-editor of the New York-based literary journal, A Public Space. His first novel, Access, will be published next year. His articles, essays, and stories have been published in Zoetrope, Playboy, Salon, The Village Voice, Newsday, Cosmopolitan, Vogue and The Japan Times, among others. He has lectured at New York University, Rutgers University and Barnard College, and he is a graduate of Oberlin College and Columbia University. He currently splits his time between New York and Tokyo.

Foreword * May the G-Force Be with You * Atom Boys * The Business of Anime * Toy Story * Japan's IP Problem * Strange Transformations * Cosplay and Otakudom: The Draw of DIY * Future Shocks * Anime Appeals  Foreword * May the G-Force Be with You * Atom Boys * The Business of Anime * Toy Story * Japan's IP Problem * Strange Transformations * Cosplay and Otakudom: The Draw of DIY * Future Shocks * Anime Appeals