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Slim by Design: Mindless Eating Solutions for Everyday Lifeby Brian Wansink
Synopses & Reviews
The Future Is Slim by Design!
In this paradigm-shattering book, leading behavioral economist and food psychologist Brian Wansink—dubbed the "Sherlock Holmes of food" and the "wizard of why"—offers a radical new philosophy for weight loss. The answer isn't to tell people what to do; it's to set up their living environments so that they will naturally lose weight. Using cutting-edge, never-before-seen research from his acclaimed Food and Brand Lab at Cornell University, Wansink reveals how innovative and inexpensive design changes—from home kitchens to restaurants, from grocery stores to schools and workplaces—can make it mindlessly easy for people to eat healthier and make it more profitable for the companies who sell the food).
In Slim by Design, Wansink argues that the easiest, quickest, and most natural way to reverse weight gain is to work with human nature, not against it. He demonstrates how schools can nudge kids to take an apple instead of a cookie, how restaurants can increase profits by selling half-size portions, how supermarkets can double the amount of fruits and vegetables they sell, and how anyone can cut plate refills at home by more than a third. Interweaving drawings, charts, floor plans, and scorecards with new scientific studies and compelling insights that will make you view your surroundings in an entirely fresh way, this entertaining, eye-opening book offers practical solutions for changing your everyday environment to make you, your family, and even your community slim by design.
"Forget willpower — losing weight and living a healthier lifestyle can be as simple as rethinking your environment. So posits eating behavior expert Wansink (Mindless Eating), who cites research stating that 80% of the calories we consume are consumed or purchased within five miles of where we live — what he terms the 'food radius.' Wansink concisely breaks down this comprehensive eating zone into five parts (home, restaurant, supermarket, office and school), and offers tiny, 'mindless' tweaks for each that will lead to decreased caloric intake and increased consumption of higher-quality foods. 'We're all mindless eaters,' he says. 'Each of us makes more than 200 nearly subconscious food choices every day.' Wansink provides a 100-point scorecard for every section of the food radius discussed, from the kitchen, to grocery shopping, to at-your-desk food choices, to outside-the-home dining approaches and school lunches. He even provides tips on encouraging others — such as local restaurant owners, employers, and school administrators — to practice improved mindless eating as well. Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink's book may well be the healthy lifestyle Holy Grail for which many are searching. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
The ultimate cheat sheet that sets out a workable and flexible plan for successful weight loss to fit every lifestyle and diet choice.
In this worst-case diet survival handbook”, nutritionist and founder of Foodtrainers™, Lauren Slayton offers strategies and tips to avoid the most disastrous diet booby traps. Along with her no-nonsense nutrition and exercise advice, readers will discover that the missing component of most weight-loss schemes is planning. Planning to succeed and planning for the obstacles on the way to slim are as vital as what and when to eat and how to incorporate fat-burning activity into your day.
All too many dieters give up when they hit a few road bumps created by work, family, socializing, travel, fatigue or indifference. Slayton comes to the rescue with:
The Big 10 Do-Not-Pass-Go” Basics, from high protein breakfast to closing the kitchen” after dinner!
Top Ten Things to Avoid to Get Healthy and Slim Down Fast
The 4 Ps — Plan, Purchase, Prep and Promise — to get and stay on track
The 4-Step Treat Training Strategy to survive the Witching Hour”
Dozens of smart, simple ways to cope with the big obstacles to slim: family, restaurants, travel, entertaining, alcohol and more. Slayton provides the know-how and the what-to-do-when-things-go-south to help readers keep on track, no matter what diet they follow.
In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.
Anyone familiar with Wansinks Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.
The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.
About the Author
Lauren Slayton is the founder of FoodtrainersTM, a New York City consultancy dedicated to weight management and sports nutrition. She holds a Masters Degree in Clinical Nutrition from New York University. She worked at St Lukes-Roosevelt Obesity Research Unit and was a nutritionist for Equinox fitness clubs. A frequent lecturer on subjects ranging from running to weight loss to organics, she has written for and been quoted in articles for many websites, magazines and television programs including: Allure, Marie Claire, Cosmopolitan, In Style, Cooking Light, Harpers Bazaar, Hamptons, Self, Fitness, WebMD, The New York Post, John Stewarts Daily Show, ABCs Eyewitness News, The Early Show, Fox News and Good Morning America.
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