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This title in other editions

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain

by and

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain Cover

ISBN13: 9780062218339
ISBN10: 0062218336
All Product Details

 

Staff Pick

Sharpen your insight in the world around you by training your brain to think differently. Bold and funny, this fascinating book teaches readers how to apply the genius approach behind Freakonomics and see the world unconventionally, yet more clearly.
Recommended by Ted, Powells.com

Synopses & Reviews

Publisher Comments:

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.

Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally — to think, that is, like a Freak.

Levitt and Dubner offer a blueprint for an entirely new way to solve problems, whether your interest lies in minor lifehacks or major global reforms. As always, no topic is off-limits. They range from business to philanthropy to sports to politics, all with the goal of retraining your brain. Along the way, you'll learn the secrets of a Japanese hot-dog-eating champion, the reason an Australian doctor swallowed a batch of dangerous bacteria, and why Nigerian e-mail scammers make a point of saying they're from Nigeria.

Some of the steps toward thinking like a Freak:

  • First, put away your moral compass — because its hard to see a problem clearly if you've already decided what to do about it.
  • Learn to say “I don't know” — for until you can admit what you don't yet know, it's virtually impossible to learn what you need to.
  • Think like a child — because you'll come up with better ideas and ask better questions.
  • Take a master class in incentives — because for better or worse, incentives rule our world.
  • Learn to persuade people who don't want to be persuaded — because being right is rarely enough to carry the day.
  • Learn to appreciate the upside of quitting — because you can't solve tomorrows problem if you aren't willing to abandon today's dud.

Levitt and Dubner plainly see the world like no one else. Now you can too. Never before have such iconoclastic thinkers been so revealing — and so much fun to read.

About the Author

Steven D. Levitt, a professor of economics at the University of Chicago, was awarded the John Bates Clark medal, given to the most influential American economist under the age of forty. He is also a founder of The Greatest Good, which applies Freakonomics-style thinking to business and philanthropy.

Stephen J. Dubner is an award-winning author, journalist, and radio and TV personality. He quit his first career — as an almost-rock-star — to become a writer. He has worked for The New York Times and published three non-Freakonomics books. He lives with his family in New York City.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

writermala, June 13, 2014 (view all comments by writermala)
I've read this writing duo's two earlier books and this one is by far the best. The writers convey many important messages in a conversational fashion. They just tell stories like the one about a hot-dog eating champion, an ulcer cure finder, and an innovative non-profit founder. In each case by behaving in a somewhat unusual way, sometimes just like children, there are startling results. These stories did in fact want me to "think like a freak." even if freak is used in a rather tongue-in-cheek way. Read it, you'll enjoy it - and as a by-product it'll be really educational too.
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Product Details

ISBN:
9780062218339
Subtitle:
The Authors of Freakonomics Offer to Retrain Your Brain
Author:
Steven D. Levitt and Stephen J. Dubner
Author:
Dubner, Stephen J.
Author:
Levitt, Steven D.
Publisher:
William Morrow
Subject:
Economics - General
Subject:
Sociology - General
Subject:
Popular Culture
Edition Description:
Hardcover
Publication Date:
20140512
Binding:
Hardback
Language:
English
Pages:
288
Dimensions:
9 x 6 x 0.89 in 22.8 oz

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Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain New Hardcover
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Product details 288 pages William Morrow - English 9780062218339 Reviews:
"Staff Pick" by ,

Sharpen your insight in the world around you by training your brain to think differently. Bold and funny, this fascinating book teaches readers how to apply the genius approach behind Freakonomics and see the world unconventionally, yet more clearly.

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