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Velocity.: The Seven New Laws for a World Gone Digitalby Ajaz Ahmed
Synopses & Reviews
A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard Branson
How can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors—Stefan Olander, vice president of digital sport at Nike and Ajaz Ahmed, founder and chairman at AKQA—Velocity's up-to-date examples illustrate key lessons, together with insights, ideas, and inspiration that individuals and businesses should adopt to thrive. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative, and highly motivating, Velocity will arm you with actionable ideas to define your future.
—4 Velocity principles: Speed, Direction, Acceleration, and Discipline
—7 Laws, including "A Smith & Wesson beats four aces," "It's easier done than said," "Convenient is the enemy of right," and "No good joke survives a committee of six."
Whatever you do and wherever you are, Velocity is coming to get you. Don't hesitate and get taken by surprise. Evolve now, rise to the challenge and create a better, smarter and more inspiring future.
Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz Ahmed know it. Stefan Olander is the vice-president of Digital Sport at Nike and Ajaz Ahmed is the founder of legendary independent innovation agency AKQA. Between them they have invented some of the most influential and iconic work for many of the world's leading brands. Written as a conversation between Olander and Ahmed, Velocity is a highly perceptive manifesto for a world gone digital.
Charged with cutting-edge content and ideas, Velocity presents the seven new laws all businesses need to face to thrive, including 'Convenient is the Enemy of Right', 'It's Easier Done Than Said' and 'Have a Purpose Larger Than Yourself'. Highly thought-provoking and utterly engaging, Velocity will turn your perceptions about digital on their head, and arm you with the knowledge to define your future and leave your competitors behind.
About the Author
AJAZ AHMED is the founder of AKQA, the world's largest independent innovation agency. AKQA has a legendary reputation for innovation and has won more 'Agency of the Year' awards and recognition for its creativity than any other comparable company in history. Clients include Nike, Volkswagen, Virgin, Audi, Xbox and Heineken.
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