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This title in other editions

Fashion: From Concept to Consumer

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Fashion: From Concept to Consumer Cover

 

Synopses & Reviews

Publisher Comments:

9th Edition

FASHION From Concept to Consumer  

By Gini Stephens Frings

 

 New and updated information in all four parts and 190 illustrations:

 

 

Fashion Fundamentals :

·         Changing U.S. demographics

·         New developments in globalization, sourcing, imports, and quota elimination

·         The newest trade agreements

·         Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems

·         New resources for color and design

·         New information on fashion forecasting and market research

·         Updates on fashion services, web sites, and publications

  Textiles:

·         Newest high-tech fiber development including PLA, spider silk, and casein

·         Trends in textile product development, production, and marketing

·         Nano-technology and "Smart" or "Performance" fabrics

·         New statistics and technical information

·         New marketing strategies

·         Garment packages and imports

·         New information on trims

  Manufacturing:

·         Newest information on designers and international fashion centers

·         New designer profiles

·         The changing role of manufacturing

·         Product data management systems

·         Update on global sourcing and imports

·         Brand extensions and acquisitions

·         New information on accessory product development and marketing

·         New information on trade shows, updates on locations and timing of markets

·         Runway vs. showroom

·         Manufacturer/retailer relationships 

 

Retailing:

·         New information on categories, store ownership, and organization

·         New information on shopping center categories

·         Consolidations and acquisitions

·         Global expansion

·         Retailers as manufacturers

·         National brands vs. private label

·         New retail marketing focus

·         Store planning and design

·         Newest trends in retail marketing

Synopsis:

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

Table of Contents

Table of Contents

 

I. THE FUNDAMENTALS OF FASHION

 1. Fashion Development

 2. Consumer Demand and Fashion Marketing

 3. Fashion Change and Consumer Acceptance

 4. Fashion Research and Resources

 

II. THE RAW MATERIALS OF FASHION

 5. Textile Fiber and Fabric Production

 6. Textile Product Development and Marketing

 7. Trimmings, Leather, and Fur

 

III. FASHION MANUFACTURING

 8. International Fashion

 9. Product and Design Development

10. Apparel Production and Global Sourcing

11. Accessory and Fur Manufacturing

12. Wholesale Marketing and Distribution

 

IV. FASHION RETAILING

13. Retailing

14. Retail Fashion Merchandising

15. Retail Fashion Marketing

 

Appendix: Career Guidelines

 

Fashion Industry Terminology

 

Index

Product Details

ISBN:
9780131590335
Author:
Frings, Gini Stephens
Publisher:
Academic Internet Publishers
Author:
Frings, Gini S.
Author:
Cram101 Textbook Reviews
Subject:
Fashion
Subject:
Clothing trade
Subject:
Commercial - Fashion Design
Subject:
Business Aspects
Subject:
Design - General
Subject:
Art-Art Business Guides
Subject:
Education-General
Copyright:
Edition Number:
9
Publication Date:
September 2007
Binding:
HARDCOVER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
496
Dimensions:
10.8 x 8.7 x 1 in 1247 gr

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Hobbies, Crafts, and Leisure » Beauty and Fashion » Fashion » General and Costumes
Textbooks » General

Fashion: From Concept to Consumer New Hardcover
0 stars - 0 reviews
$165.95 In Stock
Product details 496 pages Prentice Hall - English 9780131590335 Reviews:
"Synopsis" by , An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!
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