The Good, the Bad, and the Hungry Sale
 
 

Recently Viewed clear list


Original Essays | June 20, 2014

Lisa Howorth: IMG So Many Books, So Many Writers



I'm not a bookseller, but I'm married to one, and Square Books is a family. And we all know about families and how hard it is to disassociate... Continue »

spacer
Qualifying orders ship free.
$7.95
List price: $39.99
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside - Bldg. 2 Internet- Marketing

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

by

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate Cover

 

Synopses & Reviews

Publisher Comments:

“Clara’s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we’re in of social business.”

Tony Hsieh, CEO, Zappos

 

NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!

• Five new chapters: planning/metrics, customer service, and much more

• New and revamped case studies

• New guest contributions from world-class experts, such as Charlene Li

• New, instantly actionable “To Do” lists after every chapter

• New Facebook discussion threads and much more!

 

Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use “To Do” lists packed with proven solutions from real-world case studies.

 

Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches–and how to accurately measure success.

 

This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You’ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today’s fastest-growing area of business social networking.

 

Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns–making this the one indispensable social networking guide for every organization!

Synopsis:

A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.

Synopsis:

Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School. The Facebook Era explains the new consumer and buyer psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era. The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and “to-do” lists at the end of every chapter. Author Clara Shih was named by Fast Company as one of the Most Influential Women in Technology in 2010.

About the Author

Clara Shih, named one of Fast Company’s Most Influential Women in Technology, is CEO and founder of Hearsay Labs–a provider of social CRM software for companies to identify and engage customers across Facebook, Twitter, and other social sites. In 2007, Shih kicked off the “social CRM” movement with her Faceconnector application, the first business application on Facebook. Previously, Shih was a marketing and alliances executive at Salesforce.com, where she led partnerships with Facebook and LinkedIn. She has also worked in corporate strategy and software development at Google and Microsoft. Shih holds Bachelor’s and Master’s degrees in Computer Science and Economics from Stanford, and a Master’s degree in Internet Studies from Oxford, where she studied as a United States Marshall Scholar. She is a frequent keynote speaker at global events ranging from AlwaysOn to Web 2.0 Expo. Follow Clara on Twitter at @clarashih!

Table of Contents

'

Introduction

Part I          Why Social Networking Matters for Business

Chapter 1        The Fourth Revolution

Chapter 2        The New Social Norms

Chapter 3        How Relationships and Social Capital Are Changing

Part II         Social Networking Across Your Organization

Chapter 4        Sales in the Facebook Era

Chapter 5        Customer Service in the Facebook Era

Chapter 6        Marketing in the Facebook Era

Chapter 7        Innovation and Collaboration in the Facebook Era

Chapter 8        Recruiting in the Facebook Era

Part III        Step-By-Step Guide to Social Networking for Business

Chapter 9        How To: Develop Your Facebook Era Plan and Metrics

Chapter 10      How To: Build and Manage Relationships on the Social Web

Chapter 11      How To: Engage Customers with Facebook Pages and Twitter

Chapter 12      How To: Advertise and Promote on the Social Web

Part IV        Social Networking Strategy

Chapter 13      Advice for Small Business

Chapter 14      Advice for Nonprofits, Healthcare, Education, and Political Campaigns

Chapter 15      Corporate Governance, Strategy, and Implementation

Chapter 16      The Future of Social Business\n

'

Product Details

ISBN:
9780137085125
Author:
Shih, Clara
Publisher:
Addison-Wesley Professional
Foreword by:
McCann, Jim
Subject:
Marketing - General
Subject:
Web - Social Networking
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade paper
Publication Date:
July 2010
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
368
Dimensions:
9 x 6 x 0.78 in 503 gr

Other books you might like

  1. The Neural Sublime: Cognitive... New Trade Paper $40.25
  2. Understanding the Changing Planet:... New Trade Paper $44.75
  3. African American Actresses: The... New Trade Paper $27.50

Related Subjects

Business » General
Business » Marketing
Business » Strategy
Business » Writing
Business » eCommerce
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » eCommerce
Computers and Internet » Networking » General

The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate Used Trade Paper
0 stars - 0 reviews
$7.95 In Stock
Product details 368 pages Prentice Hall - English 9780137085125 Reviews:
"Synopsis" by , A world-renowned expert shows how to use social networks to drive value and profits in every area of business. This edition includes extensive new coverage on hypertargeting, opt-in channels, Twitter, buyer psychology, and more.
"Synopsis" by , Written by entrepreneur and speaker Clara Shih, who created the first business application on Facebook, The Facebook Era is a bestselling book about how companies can market, innovate, and grow their business on social networking sites like Facebook, Twitter, and LinkedIn. It has been featured in top publications including The New York Times and is being used as a marketing textbook at academic institutions around the world including Harvard Business School. The Facebook Era explains the new consumer and buyer psychology behind Facebook and what it means for companies across their marketing, sales, customer service, recruiting, and R&D efforts. It includes a step-by-step guide for how everyone from the CEO down to the entry-level information worker can take steps to adapt and succeed in this new era. The 2nd Edition includes expanded coverage of Twitter and LinkedIn, dozens of new case studies, exclusive guest content provided by key industry thought leaders such as Charlene Li and Don Tapscott, as well as actionable takeaways and “to-do” lists at the end of every chapter. Author Clara Shih was named by Fast Company as one of the Most Influential Women in Technology in 2010.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.