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Salesforce.com Secrets of Success: Best Practices for Growth and Profitabilityby David Taber
Synopses & Reviews
Drive Better Sales Results with Salesforce.com–Starting Now
Discover Real-World Best Practices . . . Without Paying Expensive Consultants
You’re investing in Salesforce.com for one reason: to drive major improvements in sales performance. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every facet of Salesforce.com, including up-front planning, process optimization, implementation, and more. Taber reveals proven best practices you won’t find in any other book–information for which you’d have to pay a consultant $300 an hour or more.
In this book, you’ll learn how to develop a comprehensive and effective implementation strategy, prepare your data, and overcome internal politics and other challenges. Then, you’ll learn to optimize every area of the organization touched by Salesforce.com. Taber provides questionnaires, tools, step-by-step guides, and extensive online resources–all designed to help you derive more value, more rapidly from Salesforce.com.
This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries and by executives leading deployments, implementation team members, developers, and users throughout the business.
Book News Annotation:
San Francisco-based Taber is an internationally-recognized consultant who has 25-plus years of experience with marketing and management in the IT industry. His text draws on his experience working on dozens of deployments of Salesforce.com (SFDC)--the world's leading on-demand system for salesforce automation, customer relationship management, and support operations--from early-stage startups to larger companies such as Sun Microsystems and Symantec. A practical guide to the SFDC software, the text is suitable for all sizes of companies in all industries, and is designed for various levels of organization decision makers including CEOs, presidents, and board members; VPs of sales and marketing; IT, finance, legal, and operations personnel; and sales reps and managers. The text will help users learn which tools, add-ons, features and extensions are right for their particular situation, and is supported by a companion website. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Drawing on his experience with dozens of deployments, Taber offers expert guidance on every facet of Salesforce.com, including upfront planning, process optimization, implementation, and more. Readers learn how to develop a comprehensive and effective implementation strategy, prepare data, and overcome internal politics and other challenges.
Drive Better Productivity and Increase Saleswith Salesforce.com–Starting Now
Discover Real-World Best Practices—Without Paying Expensive Consultants
You’re investing in Salesforce.com for one reason: to drive major performance improvements across your entire organization. Salesforce.com® Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of Salesforce.com deployment, with results-focused best practices for every area of the organization touched by Salesforce.com, including sales, marketing, customer service, finance, legal, and IT. This is information you’d otherwise have to pay a consultant $300/hour to get...information you won’t find in any other book!
Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book and its companion Web site, www.SFDC-secrets.com, Taber provides questionnaires, step-by-step guides, and extensive resources–all part of the Revenue Overdrive™ system that gives your organization maximum results from Salesforce.com.
This book’s start-to-finish roadmap for success can be used by companies of all sizes in all industries–with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
About the Author
David Taber is an internationally recognized marketing and management consultant in the IT industry, with more than twenty-five years’ experience, including eight years at vice president or above.
Taber’s company, SalesLogistix, is a certified implementer of Salesforce.com solutions, with clients in the United States, Canada, Israel, and India. SalesLogistix created two widely used applications in Salesforce’s App Exchange. He has personally worked on dozens of Salesforce.com implementations, from early stage start-ups to larger companies such as Sun Microsystems and Symantec. His experience as a marketing VP–working with the sales organization, engineering, customer, support, finance, and corporate management–gives him unique insight into the habits and needs of the executive suite. Additionally, his background in IT makes it easy for him to work at both business and technical levels.
As an accomplished writer and speaker, Taber has created and delivered presentations to audiences in many countries and coaches CEOs on venture capital pitches. He has been a guest lecturer in marketing at the University of California and Carnegie Mellon University, and he taught the product marketing class at the University of California Berkeley extension.
Table of Contents
About the Author
Chapter 1: Planning Ahead
Chapter 2: Reports and Data
Chapter 3: Preparing your Data
Chapter 4: Implementation Strategy
Chapter 5: People and Organizational Readiness
Chapter 6: Working the Politics
Chapter 7: Products You Will Need
Chapter 8: Optimizing Business Processes
Chapter 9: Best Practices For Sales
Chapter 10: Best Practices in Marketing
Chapter 11: Best Practices in Customer Support
Chapter 12: Best Practices in Finance and Legal
Chapter 13: Best Practices in IT
Appendix A: Tools to Prioritize Requirements
Appendix B: Example Requirement Statements
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