Summer Reading B2G1 Free

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to
for a chance to win.
Privacy Policy

Visit our stores

    Recently Viewed clear list

    Original Essays | July 15, 2015

    Frank Wilczek: IMG You Are... Who?

    Writing a book is an unnatural act of communication. Speaking to a person, or even to an audience, is an interaction. Very different styles are... Continue »
    1. $20.97 Sale Hardcover add to wish list

Qualifying orders ship free.
Sale Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Beaverton Politics- United States Politics

This title in other editions

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election


The Obama Victory: How Media, Money, and Message Shaped the 2008 Election Cover


Synopses & Reviews

Publisher Comments:

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?

In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more.

Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

About the Author

Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004).

Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.

Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.

Table of Contents

1. Maverick versus Mc-Same; Change versus Tax and Spend Liberal

2. Too Old versus Not Ready to Lead

3. What a Difference a Party Makes: Playing to and against Party Assumptions

4. The Issues that Mattered to Specific Groups? Stem Cells, Abortion, Immigration

5. Period One

6. Period Two

7. Period Three

8. Period Four

9. Period Five

10. Was the Election over Before it was over

11. Will Presidential Campaigns ever be the Same Again? Implications for the Future

Product Details

Kenski, Kate
Oxford University Press, USA
null, Bruce W.
Jamieson, Kathleen Hall
null, Kate
Hardy, Bruce W.
null, Kathleen Hall
Obama, Barack
Mass media -- Political aspects.
Political Process - Elections
Political Process - Leadership
Government - National
Government - Executive Branch
United States - 21st Century
Politics | American Politics
Politics - General
Publication Date:
Grade Level:
Professional and scholarly
90 b/w illus.
6.1 x 9 x 1.1 in 1.238 lb

Related Subjects

Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Politics » General
History and Social Science » Politics » United States » Politics
History and Social Science » World History » General
Science and Mathematics » Chemistry » Inorganic

The Obama Victory: How Media, Money, and Message Shaped the 2008 Election Sale Trade Paper
0 stars - 0 reviews
$1.95 In Stock
Product details 392 pages Oxford University Press, USA - English 9780195399561 Reviews:
  • back to top


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at