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The Obama Victory: How Media, Money, and Message Shaped the 2008 Election

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The Obama Victory: How Media, Money, and Message Shaped the 2008 Election Cover

 

Synopses & Reviews

Publisher Comments:

Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics?

In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more.

Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.

About the Author

Kate Kenski is an Assistant Professor in the Department of Communication at the University of Arizona and was a member of the National Annenberg Election Survey team in 2000, 2004, and 2008. She has published over twenty articles in political communication and is co-author of Capturing Campaign Dynamics (OUP 2004).

Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.

Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication at the University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.

Table of Contents

1. Maverick versus Mc-Same; Change versus Tax and Spend Liberal

2. Too Old versus Not Ready to Lead

3. What a Difference a Party Makes: Playing to and against Party Assumptions

4. The Issues that Mattered to Specific Groups? Stem Cells, Abortion, Immigration

5. Period One

6. Period Two

7. Period Three

8. Period Four

9. Period Five

10. Was the Election over Before it was over

11. Will Presidential Campaigns ever be the Same Again? Implications for the Future

Product Details

ISBN:
9780195399561
Author:
Kenski, Kate
Publisher:
Oxford University Press, USA
Author:
Jamieson, Kathleen Hall
Author:
null, Kate
Author:
Hardy, Bruce W.
Author:
null, Kathleen Hall
Author:
null, Bruce W.
Subject:
Obama, Barack
Subject:
Mass media -- Political aspects.
Subject:
Political Process - Elections
Subject:
Political Process - Leadership
Subject:
Government - National
Subject:
Elections
Subject:
Government - Executive Branch
Subject:
United States - 21st Century
Subject:
Politics | American Politics
Subject:
Politics - General
Publication Date:
20100731
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
90 b/w illus.
Pages:
392
Dimensions:
6.1 x 9 x 1.1 in 1.238 lb

Related Subjects

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History and Social Science » Politics » General
History and Social Science » Politics » United States » Politics
History and Social Science » World History » General
Science and Mathematics » Chemistry » Inorganic

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