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Before and After Page Design

Before and After Page Design Cover

 

Synopses & Reviews

Publisher Comments:

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

Synopsis:

Readers of this book from "Before & After" magazine learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by.

About the Author

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine. He is also the author of Before and After Graphics for Business for Peachpit Press.

Table of Contents

Newsletters & Newspapers.

Brochures.

Fliers & Mailers.

Advertising.

Stationery.

Business Documents.

Product Details

ISBN:
9780201795370
Publisher:
Peachpit Press
Location:
Berkeley, Calif.
Author:
McWade, John
Subject:
Publishing
Subject:
Composition & Creative Writing - Newspapers/Magazines
Subject:
Computerized typesetting
Subject:
Computer Graphics - General
Subject:
Reference/Writing
Copyright:
Edition Description:
Trade paper
Series Volume:
2003-212249
Publication Date:
December 2003
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
208
Dimensions:
19.99 in.

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Film and Television » Media
Computers and Internet » Graphics » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Publishing
History and Social Science » Journalism » General
Reference » Publishing
Reference » Writing » General

Before and After Page Design
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$ In Stock
Product details 208 pages Peachpit Press - English 9780201795370 Reviews:
"Synopsis" by , Readers of this book from "Before & After" magazine learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by.
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