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Public Relations: Strategies and Tactics, Books a la Carte Plus Mycommunicationlab Coursecompass


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Publisher Comments:

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have made Public Relations: Strategies and Tactics such a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.

Product Details

Wilcox, Dennis L.
Allyn & Bacon
Cameron, Glen T.
Intercultural Communications-General
Publication Date:
10 x 7.8 x 1 in 1111 gr

Related Subjects

Business » Communication
Business » Customer Service
Business » Marketing
History and Social Science » Intercultural Communications » General
History and Social Science » Sociology » General
Religion » Comparative Religion » General

Public Relations: Strategies and Tactics, Books a la Carte Plus Mycommunicationlab Coursecompass New Hardcover
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