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TV by Design: Modern Art and the Rise of Network Televisionby Lynn Spigel
Synopses & Reviews
While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and 60s During that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts—a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war.
Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists—including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon—also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks.
Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.
About the Author
Lynn Spigel is the Frances E. Willard Chair and Professor of Screen Cultures at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs and Make Room for TV: Television and the Family Ideal in Postwar America.
Table of Contents
1. Hail! Modern Art: Postwar “American” Painting and the Rise of Commercial TV
2. An Eye for Design: Corporate Art at CBS
3. Setting the Stage at Television City: Modern Architecture, TV Studios, and Set Design
4. Live From New York—Its MoMA!: Television, The Housewife, and the Museum of Modern Art
5. Silent TV: Ernie Kovacs and the Noise of Mass Culture
6. One-Minute Movies: Art Cinema, Youth Culture, and TV Commercials in the 1960s
7. Warhol TV: From Media Scandals to Everyday Boredom
Epilogue: Reframing Television/Unframing Art
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