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    Julie Schumacher 9780385538138

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The Art of the Pitch: Persuasion and Presentation Skills That Win Business

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The Art of the Pitch: Persuasion and Presentation Skills That Win Business Cover

 

Synopses & Reviews

Publisher Comments:

Occasionally, a great idea will sell itself.  The other 99% of the time, you have to find a way to persuade our audience that it is, in fact, a great idea.  Thats what this book does, helps advertising professionals develop a persuasive presentation that delivers business.    This book is partengaging and humorous narrative about the advertising industry, part case study and part how to.  Readers will lean how to use individual natural presentation styles, the differences among agency presentations styles, and the context of important factors that occur during the presentation includeing room setup, seating, pre-presentation contact, how to reherse, and what to do in the critical "first five minutes."

Synopsis:

An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.

Synopsis:

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

About the Author

Peter Coughter is President of Coughter & Company, a consulting firm based in Richmond, VA that consults with leading advertising agencies around the world.  He is also a partner in Big Image Graphics and former President of Siddall, Matus & Coughter, a successful advertising and public relations firm.  He also is a professor at the VCU Brandcenter at Virginia Commonwealth University.

Table of Contents

Foreword * Chapter 1 * Chapter 2: White Spaces * Chapter 3: How We Connect * Chapter 4: The Power of Emotion * Chapter 5: How to Be * Chapter 6: The Thin Line * Chapter 7: Thoughtfulness * Chapter 8: The Way We Say Things * Chapter 9: It's More Important to be Passionate About the Work * Chapter 10: You Gotta Be You * Chapter 11: Before You Do Anything * Chapter 12: Death by Deck * Chapter 13: Organizing the Presentation * Chapter 14: Reherse, Reherse, Reherse * Chapter 15: Own It * Chapter 16: Getting Started * Chapter 17: What They See is What You Get * Chapter 18: Humor Vs. Jokes * Chapter 19: Punctuation * Chapter 20: You Never Know * Chapter 21: Standing Up

Product Details

ISBN:
9780230120518
Author:
Coughter, Peter
Publisher:
Palgrave MacMillan
Subject:
Advertising & Promotion
Subject:
New Business Enterprises
Subject:
Marketing - General
Subject:
Business-Advertising
Publication Date:
20120131
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Includes 6 pages of illustrations
Pages:
256
Dimensions:
9.25 x 6.125 in 1 lb

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Related Subjects

Business » Advertising
Business » Communication
Business » Marketing
Business » Start Up Business
History and Social Science » Politics » General

The Art of the Pitch: Persuasion and Presentation Skills That Win Business New Hardcover
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$28.00 In Stock
Product details 256 pages Palgrave MacMillan - English 9780230120518 Reviews:
"Synopsis" by ,
An advertising expert shows agencies everywhere how to develop the perfect pitch to win new business and sell their ideas to clients the first time.
"Synopsis" by ,

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to hone their individual natural presentation style, how to organize a powerful presentation, how to harness the elegant power of simplicity, how to truly connect with an audience, how to rehearse effectively, and most importantly, how to win.

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