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Q&A | May 20, 2013
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Masters of Disaster: The Ten Commandments of Damage Controlby Christopher Lehane
Synopses & ReviewsPublisher Comments:The foolproof guide to damage control from the “masters of disaster”
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesnt have to be the make-or-break moment of your career. For those of us that arent natural spin doctors, its hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when its your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact. Review:"This timely survey of recent PR crises (which even draws on the July 2012 Louis Freeh report on Penn State) will likely stand as the go-to manual for the foreseeable future. Lehane and Fabiani are well positioned to distill the lessons of the baseball steroid scandal, Tiger Woods's infidelities, and Anthony Weiner's obscene tweets into clearly articulated principles of crisis responses (e.g., full disclosure; don't feed the fire); they served on the 'rapid-response' team for the Clinton White House. With filmmaker Guttentag, Lehane and Fabiani contrast thoughtful and effective responses with ineffective ones, noting, for example, how Eliot Spitzer quickly rehabilitated himself after resigning as New York's governor for patronizing prostitutes, and how John Kerry's presidential campaign made a fatal error in not moving promptly to rebut the Swift Boat campaign. The authors also make plain how much things have changed in the age of Twitter, where negative stories can spread electronically around the world in a microsecond, necessitating contingency plans that can get the responses out as soon as possible. Agent: Mel Berger, WME." Publishers Weekly (Starred Review) Copyright PWxyz, LLC. All rights reserved.
Synopsis:The foolproof guide to damage control from the “masters of disaster”
Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed "reply all," a crisis doesnt have to be the make-or-break moment of your career. For those of us that arent natural spin doctors, its hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when its your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact. Synopsis:Whether you're a politician in the spotlight, a multinational corporation, or just the guy in the corner cubicle who has inadvertently pushed "reply all," a crisis is often a make-or-break moment and must be addressed carefully and immediately, since virtually everything is at stake. More and more high-profile executives, companies, and publicists are looking for the magic formula that will not only protect them from disaster but deliver them when the worst strikes. Based on work they have done for scandal-dogged clients like Bill Clinton, Goldman Sachs, and Lance Armstrong, Chris Lehane and Mark Fabiani show how to get the media on your side, meet your detractors head-on, and emerge from a setback looking better than ever. Full of both lively anecdotes and hard-knuckled straight talk, this is a must-read for executives, politicians, and anyone else who needs to think fast under the microscope. About the AuthorChristopher Lehane and Mark Fabiani run a crisis communications firm, Fabiani and Lehane, that has represented global Fortune 500 companies, high profile CEOs, elected officials, celebrities and athletes. They made a name for themselves working for individuals and companies mired in scandal, from Lance Armstrong on the comeback trail to Goldman Sachs in the wake of the financial crisis. Previously, they worked for the Clinton White House where they were called "Masters of Disaster" by Newsweek magazine for their part in a "rapid-response" team employed by to respond to the increasing number of investigations of the Clinton Administration. Both authors were previously Deputy Campaign Manager for Al Gores presidential campaign in 2000 and Special Counsel to the President during the Clinton administration. Bill Guttentag is a two-time Oscar-winning documentary and feature film writer-producer-director. His 2003 Oscar was for the documentary “Twin Towers.” What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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