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Adcult USA: The Triumph of Advertising in American Culture

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Adcult USA: The Triumph of Advertising in American Culture Cover

 

Synopses & Reviews

Publisher Comments:

A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.

Book News Annotation:

Explains how advertising has become the dominant meaning-making system in American culture and how it satisfies our desires in fundamental ways, discussing the history of advertising, what advertising agencies do, and how the system really works. Includes numerous b&w advertising examples. For undergraduates in courses on popular culture, media, and communications.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

< P> A spirited exploration of the culture created when advertising becomes not just a central institution, but < I> the< /I> central institution.< /P>

Description:

Includes bibliographical references (p. [255]-262) and index.

Product Details

ISBN:
9780231103244
Author:
Twitchell, James B.
Publisher:
Columbia University Press
Location:
New York :
Subject:
United states
Subject:
Sociology - General
Subject:
Civilization
Subject:
Popular Culture
Subject:
Advertising
Subject:
Advertising -- Social aspects -- United States.
Subject:
Popular Culture - General
Subject:
Advertising -- United States.
Series Volume:
1175-7F
Publication Date:
19960131
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
279
Dimensions:
9.84x7.27x.96 in. 1.57 lbs.

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Related Subjects

Business » Advertising
History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » General

Adcult USA: The Triumph of Advertising in American Culture New Hardcover
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Product details 279 pages Columbia University Press - English 9780231103244 Reviews:
"Synopsis" by , < P> A spirited exploration of the culture created when advertising becomes not just a central institution, but < I> the< /I> central institution.< /P>
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