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Adcult USA: The Triumph of Advertising in American Cultureby James B. Twitchell
Synopses & Reviews
A spirited exploration of the culture created when advertising becomes not just a central institution, but "the" central institution.
"Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising. . . . Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion." Wired
"What are we to make of this mixture of high and not-so-high culture? ?If we find the process invigorating, you call it bricolage,´ writes Twitchell. ?If not, you call it tasteless.´" Adweek
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Business » Advertising