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Original Essays | September 30, 2014

Benjamin Parzybok: IMG A Brief History of Video Games Played by Mayors, Presidents, and Emperors



Brandon Bartlett, the fictional mayor of Portland in my novel Sherwood Nation, is addicted to playing video games. In a city he's all but lost... Continue »
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    Sherwood Nation

    Benjamin Parzybok 9781618730862

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Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing

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Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing Cover

 

Synopses & Reviews

Publisher Comments:

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

Table of Contents

The Marketing Strategy — The Technology Strategy — CMS Overview — CMS Hands-On Case Study — Blog Overview — RSS — Hands-On Blogging Case Study — Social Media Overview — Social Media Optimization — The Online Video Explosion — Creating Great Quality Video — e-mail Marketing — Mobile Content — Mobile Case Study — SEO — Alerts and Analytics.

Product Details

ISBN:
9780240812847
Publisher:
Focal Press
Subject:
Computers : Computer Graphics - Design
Designer:
Frick, Tim
Author:
Frick, Tim
Author:
Tim Frick
Subject:
Computer graphics
Subject:
Web - Page Design
Subject:
Graphics-General
Subject:
Internet-eBusiness
Subject:
Software Engineering-Game Design
Subject:
Internet - General
Subject:
Computer Graphics - General
Subject:
Internet marketing
Subject:
Computers : Web - Page Design
Subject:
Business & Economics : Marketing - General
Subject:
Computers : Computer Graphics
Subject:
main_subject
Subject:
all_subjects
Publication Date:
20100531
Binding:
OPEN EBOOK
Language:
English
Pages:
337

Related Subjects

Business » General
Business » Management
Business » Marketing
Business » Writing
Computers and Internet » Graphics » Design
Computers and Internet » Graphics » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Software Engineering » Game Design

Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing
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Product details 337 pages Elsevier Science - English 9780240812847 Reviews:
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