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The Communications Toolkit: How to Build and Regulate Any Communications Business

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The Communications Toolkit: How to Build and Regulate Any Communications Business Cover

 

Synopses & Reviews

Publisher Comments:

Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away.

The toolkit contains six tools?essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law.

  • Tool #1, New Building Blocks, presents the big picture of the communications sector
  • Tool #2, Networks, develops the fundamental parts and processes found in all networks
  • Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource
  • Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say "convergence"
  • Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future
  • Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart.
The book also discusses how the tools can be used to understand and influence public policy issues.

Review:

"While I'm on a roll, I want to tip my hat to P.H. Longstaff, whose interests are in communications business and policy. As we recognize that computers (and the Internet) are a part of that communications business, it becomes ever more necessary to try to understand it. The Communications Toolkit does a really good job of providing the flexible strategies we'll need in the future." Peter H. Salus, the bookworm

Synopsis:

A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector.

Synopsis:

The toolkit contains six tools?-essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource. Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say convergence. Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future. Finally, Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart. The book also discusses how the tools can be used to understand and influence public policy issues.

Synopsis:

andlt;Pandgt;A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector.andlt;/Pandgt;

Synopsis:

andlt;Pandgt;Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away.The toolkit contains six tools — -essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource. Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say "convergence." Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future. Finally, Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart. The book also discusses how the tools can be used to understand and influence public policy issues.andlt;/Pandgt;

Synopsis:

Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away.

About the Author

P. H. Longstaff is Associate Professor of Television, Radio, and Film at the S. I. Newhouse School of Public Communications, Syracuse University, and a Research Associate at Harvard University's Program on Information Resources Policy.

Product Details

ISBN:
9780262122467
Foreword:
Oettinger, Anthony G.
Author:
Oettinger, Anthony G.
Foreword by:
Oettinger, Anthony G.
Foreword:
Oettinger, Anthony G.
Author:
Longstaff, Patricia Hirl
Author:
Oettinger, Anthony
Author:
Oettinger, Anthony G.
Author:
Longstaff, P. H.
Publisher:
MIT Press (MA)
Location:
Cambridge, Mass.
Subject:
General
Subject:
Management
Subject:
Telecommunications
Subject:
Telecommunication
Subject:
Entrepreneurship
Subject:
Organizational change
Subject:
Internet
Subject:
Information Theory
Subject:
Telecommunications policy
Subject:
Management - General
Subject:
Telecommunication policy -- United States.
Subject:
Communications-Telephony
Series:
The Communications Toolkit
Series Volume:
01-02
Publication Date:
20020631
Binding:
HARDCOVER
Grade Level:
from 17
Language:
English
Illustrations:
12 illus.
Pages:
285
Dimensions:
9 x 6 in

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Related Subjects

Business » Communication
Business » General
Business » Human Resource Management
Business » Management
Business » Small Businesses » General
Business » Start Up Business
Engineering » Communications » Telephony
Science and Mathematics » Environmental Studies » General

The Communications Toolkit: How to Build and Regulate Any Communications Business New Hardcover
0 stars - 0 reviews
$31.50 Backorder
Product details 285 pages MIT Press - English 9780262122467 Reviews:
"Review" by , "While I'm on a roll, I want to tip my hat to P.H. Longstaff, whose interests are in communications business and policy. As we recognize that computers (and the Internet) are a part of that communications business, it becomes ever more necessary to try to understand it. The Communications Toolkit does a really good job of providing the flexible strategies we'll need in the future."
"Synopsis" by , A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector.
"Synopsis" by , The toolkit contains six tools?-essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource. Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say convergence. Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future. Finally, Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart. The book also discusses how the tools can be used to understand and influence public policy issues.
"Synopsis" by , andlt;Pandgt;A toolkit of basic principles to help those in business, industry, law, and other professions deal with a constantly changing communications sector.andlt;/Pandgt;
"Synopsis" by , andlt;Pandgt;Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away.The toolkit contains six tools — -essentially ways to view the workings of the communications sector from a larger, more inclusive perspective. The tools draw on knowledge and concepts from communications, engineering, biology, business, and law. Tool #1, New Building Blocks, presents the big picture of the communications sector. Tool #2, Networks, develops the fundamental parts and processes found in all networks. Tool #3, Competition and Cooperation, presents the basic characteristics shared by most processes in which two or more entities compete or cooperate to obtain a scarce resource. Tool #4, The Three Visions of Convergence, sorts out the many things people mean when they say "convergence." Tool #5, Convergence Theology, shows how people's faith (or lack of it) in convergence influences their predictions for the future. Finally, Tool #6, Concentration/Diversity, focuses on the forces that drive things together and those that pull them apart. The book also discusses how the tools can be used to understand and influence public policy issues.andlt;/Pandgt;
"Synopsis" by , Although telephone, cable, broadcast, print, and Internet companies are changing at a fantastic rate, the fundamentals of communications, networks, and competition have remained constant. This book provides the tools necessary to build lasting, flexible strategies to survive and grow in these times of transition. Whether you are a business executive, lawmaker, policy analyst, industrialist, stock analyst, lawyer, or judge, these tools will help you to solve real problems right away.
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