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Image Worlds: Corporate Identities at General Electric, 1890-1930

Image Worlds: Corporate Identities at General Electric, 1890-1930 Cover

 

Synopses & Reviews

Publisher Comments:

By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations. General Electric was one of the first modern industrial corporations to use photographs and other media resources to create images of itself; and the GE archives, comprising well over a million images, form one of the largest privately held collections in the world. To produce this venturesome book, David Nye has used these vast archives to develop a new approach to corporate ideology through corporate iconography.

Image Worlds embraces symbols, intentional signs, and photographs on the one hand and the history of institutional and technological development on the other. It views photography as a developing technology with a history of its own, and presents the corporation as a communicator as well as a producer and employer.

Illustrated with nearly 60 photographs from the archives, the book identifies five "image markets" that GE sought to organize and address. Company engineers, workers, and managers received publications designed to appeal to their presumed interests. Some of these grew into public journals with a scientific-educational mission; others were restricted in circulation even within the company. At the same time, illustrated mass-media advertising was created to reach potential consumers of GE products. Advertising that presented an image of GE as a place where "progress was the most important product." While GE was promoting this enlightened image, the company was also using its resources to reach the voting public, hoping to gain their support for private electrification in the national debate over municipal power.

Synopsis:

David E. Nye is Associate Professor of American History at Odense University in Denmark.

Synopsis:

By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations.

Synopsis:

By viewing the corporation as a communicator,

About the Author

Nye was recently awarded the 2005 Leonardo Da Vinci Medal presented by the Society for the History of Technology (SHOT). The medal is the highest recognition from the Society for the History of Technology and is presented to an individual who has made an outstanding contribution to the history of technology, through research, teaching, publications, and other activities.

Product Details

ISBN:
9780262140386
Publisher:
MIT Press (MA)
Location:
Cambridge, Mass. :
Author:
Nye, David E.
Subject:
General
Subject:
Photography
Subject:
United states
Subject:
Photography, industrial
Subject:
General electric company
Subject:
Photography, Industrial -- United States.
Subject:
Management - General
Subject:
Management
Subject:
PHOTOGRAPHY / General
Edition Description:
Bibliography: p. 161-182.
Series:
Image Worlds
Series Volume:
pt. 3
Publication Date:
19850831
Binding:
HARDCOVER
Grade Level:
from 17
Language:
English
Illustrations:
Y
Pages:
248
Dimensions:
9 x 6 in

Related Subjects

Arts and Entertainment » Art » History and Criticism
Arts and Entertainment » Photography » General
Arts and Entertainment » Photography » Technique
Business » Human Resource Management
Business » Management
History and Social Science » Sociology » General

Image Worlds: Corporate Identities at General Electric, 1890-1930
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$ In Stock
Product details 248 pages MIT Press - English 9780262140386 Reviews:
"Synopsis" by , David E. Nye is Associate Professor of American History at Odense University in Denmark.
"Synopsis" by , By viewing the corporation as a communicator, Image Worlds links the histories of labor, business, consumption, engineering, and photography, providing a new perspective on one of the largest and most representative corporations.
"Synopsis" by , By viewing the corporation as a communicator,
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