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The Invisible Computer: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solutionby Donald A. Norman
Synopses & Reviews
Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity. Customers want change. They are ready for products that offer convenience, ease of use, and pleasure. The technology should be invisible, hidden from sight.
In this book, Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives. To do this companies must change the way they develop products. They need to start with an understanding of people: user needs first, technology last — the opposite of how things are done now.
Norman shows why the computer is so difficult to use and why this complexity is fundamental to its nature. The only answer, says Norman, is to start over again, to develop information appliances that fit people's needs and lives.
Customers want products that offer convenience, ease of use, and pleasure. To suit today's computer market, Norman, an executive at Hewlett-Packard, shows that companies must start with an understanding of user needs first, and technology last--the opposite of how things are done now. 28 illustrations.
About the Author
Donald A. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. Norman is also Professor of Computer Science at Northwestern University. Norman serves as advisor and board member to numerous companies in high technology and consumer products and to non-profit organizations in the area of policy and education.
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Computers and Internet » Computers Reference » General