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Selling War to America: From the Spanish American War to the Global War on Terror

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Synopses & Reviews

Publisher Comments:

Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought.

Lies were told and truths withheld because government and military leaders did not trust the American people to make appropriate decisions concerning our national security. The attacks of September 11, 2001, on The World Trade Center Towers and the Pentagon have summoned the American people to a war on terrorism. The U.S. government is now trying to mobilize American public opinion to support this war. But this is just the most recent example of how our government has sought to enlist broad public support for the wars it has waged. The job of informing and persuading America to support its war efforts has become increasingly more challenging as media technologies, like instant global coverage of television news and the Internet, reach into every American home.

Book News Annotation:

The authors (both of New York U.) analyze how American presidents have sold wars to the American people by combining concepts from Aristotle's Rhetoric with those from of modern marketing strategies. Their updated Aristotelian model deals with context or "the marketing environment;" ethos or "source credibility;" logos or "the creative proposition;" use and control of public media or "media analysis, planning, and placement;" pathos or "consumer behavior;" and the effects of persuasion or "marketing and consumer research." They apply the model to analysis of the Spanish-American War, World Wars I and II, the Korean War, the Vietnam War, the first US-Iraq Persian Gulf War, and the invasion and occupation of Iraq. Claiming political disinterest, they purpose only to understand the successes and failures of these death-dealing marketing campaigns although a gesture of obeisance is paid towards a wish for more honest selling of wars. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought.

Synopsis:

Analyzes the American government's successes and failures in winning domestic support for the foreign wars of the twentieth and twenty-first centuries.

About the Author

EUGENE SECUNDA teaches at New York University and is the author of Shifting Time and Space: The Story of Videotape (Praeger, 1991). From 1993 until 1999, Dr. Secunda was Director of Corporate Communications for Central European Media Enterprises Ltd. (CME), a television station group that launched and operated eight privately owned national television stations that reach 100 million people in Central and Eastern Europe.TERENCE P. MORAN is Professor and Director of the Media Ecology Faculty in the Department of Culture and Communication in the Steinhardt School of Education at New York University.

Product Details

ISBN:
9780275995232
Author:
Secunda, Eugene
Publisher:
Praeger Security International
Author:
Moran, Terence
Author:
Moran, Terence P.
Subject:
Military - General
Subject:
Military Science
Subject:
History
Subject:
Rhetoric
Subject:
Military - United States
Subject:
United States - 20th Century
Subject:
United States - 21st Century
Subject:
United States History, Military.
Subject:
Rhetoric -- Political aspects.
Subject:
Military-US Military General
Series:
Praeger Security International
Publication Date:
20070831
Binding:
HARDCOVER
Grade Level:
Professional and scholarly
Language:
English
Pages:
240
Dimensions:
9.28x6.49x.91 in. 1.13 lbs.

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Related Subjects

Health and Self-Help » Health and Medicine » General
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History and Social Science » Military » US Military » General
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Selling War to America: From the Spanish American War to the Global War on Terror New Hardcover
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Product details 240 pages Praeger Security International - English 9780275995232 Reviews:
"Synopsis" by , Battles are won in combat. Wars are won by winning the hearts and minds of the people. Selling War to America provides a thought-provoking look at the propaganda efforts the U.S. government has exerted to that end. It begins with an examination of the government's campaign to instigate a war with Spain and ends with a review of the methods being used to encourage support for the War Against Terrorism. The book analyzes each of these wars within the context of the techniques used to generate public support, also examining the results of propaganda efforts, both before and after each conflict. From these historical analyses, noting both the blunders and the triumphs of the past century, the authors offer the keys to successfully persuading the American public to support wars that must be fought.
"Synopsis" by , Analyzes the American government's successes and failures in winning domestic support for the foreign wars of the twentieth and twenty-first centuries.
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