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The New Industrial Revolution: Consumers, Globalization and the End of Mass Production

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The New Industrial Revolution: Consumers, Globalization and the End of Mass Production Cover

 

Synopses & Reviews

Publisher Comments:

The rapid emergence of China and India as prime locations for low-cost manufacturing has led some analysts to conclude that manufacturers in the "old economies"—the U.S., U.K., Germany, and Japan—are being edged out of a profitable future. But if countries that historically have been at the forefront of events in manufacturing can adapt adroitly, opportunities are by no means over, says the author of this timely book. Peter Marsh explores 250 years in the history of manufacturing, then examines the characteristics of the industrial revolution that is taking place right now.

The driving forces that influence what types of goods are made and who makes them are little understood, Marsh observes. He discusses the key changes in what is happening in manufacturing today, including advances in technology, a greater focus on tailor-made goods aimed at specific individuals and industry users, participation of many more countries in world manufacturing, and the growing importance of sustainable forms of production. With broad historical sweep and dozens of engaging examples, Marsh explains these changes and their import both for consumers making purchase choices and for manufacturers assessing how to participate successfully in the new industrial era.

Synopsis:

The world is on the cusp of a manufacturing revolution, with open opportunities for those who understand what is driving the change

About the Author

Peter Marsh is a journalist who reports on developments in manufacturing-related industries for the Financial Times. He received the U.K. Business Journalist of the Year Award in the manufacturing category in 2002. He lives in London.

Product Details

ISBN:
9780300117776
Subtitle:
Consumers, Globalization and the End of Mass Production
Author:
Marsh, Peter
Publisher:
Yale University Press
Subject:
Business - General
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20120717
Binding:
Hardback
Language:
English
Pages:
320
Dimensions:
9.25 x 6.13 in

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Related Subjects

Business » General
Business » Import and Export
Business » Management
Business » Manufacturing and Product Development
History and Social Science » Economics » General
History and Social Science » Politics » General

The New Industrial Revolution: Consumers, Globalization and the End of Mass Production Used Hardcover
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Product details 320 pages Yale University Press - English 9780300117776 Reviews:
"Synopsis" by , The world is on the cusp of a manufacturing revolution, with open opportunities for those who understand what is driving the change
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