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The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician

by Randy Chertkow

The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician Cover

Synopses & Reviews

Publisher Comments:

Musicians like you are asking:
 
- How do I sell my music online?

See Get Distributed and Sold on page 245.

 
- How do I get my music on the radio? TV? Movies? Podcasts?

See Get Played and Heard, page 257.

 
- How do I get the press and other websites to write about my music?

See Get Publicized, page 299.

 
- What should my site look like? Can’t I just use MySpace?

See Your Web Site, page 39.

 
- What about CDs, T-shirts, and all that?

See Your Albums and Merchandise, page 133.

 
- How do I protect my music, make money, and not be a jerk?

See Your Rights,  page 161.

 
There has never been a better time to be a musician. It’s finally possible to achieve commercial success without a record label. The tools and resources you need to record, distribute, market, and sell your music are within your reach. Forget the execs—you only need to convince your fans. The Indie Band Survival Guide will show you how.

Review:

"In this indispensable guide for indie musicians, Chertkow and Feehan, lead members of the Chicago band Beatnik Turtle, explain how they have managed successfully to get their music out to the public, to produce four albums, to build a huge following and to write music for television shows and theater without the benefit of a record label. Covering topics such as building a brand, networking, Web site, getting booked, playing live and getting publicized, Chertkow and Feehan pass along advice that, while sometimes self-evident, encourages bands to exploit the Internet and to become Web savvy to make a name for themselves. For example, in illustrative detail they spell out clearly the terms of contracts such as 'nonexclusive' that can often be so fuzzy. In their section on getting booked, they remind bands that the essence of a good show is remembering that the band is there for the audience, and the authors explain step-by-step the ups and downs of dealing with bookers, scheduling and booking kits. Because this lively book offers such essential guidance in these changing times, no band should be without a copy." Publishers Weekly (Copyright Reed Business Information, Inc.)

Review:

"Indispensable ... This lively book offers such essential guidance in these changing times, no band should be without a copy."Publishers Weekly

"The Internet is an extraordinary opportunity for musicians to make and profit from their music. This clearly written and comprehensive book shows exactly how. A perfect balance between the mess of the law and the promise of the technology, it should be read by anyone who wants to take their talent and share itfor the love of sharing, or for the profit."Lawrence Lessig, author of Code, professor at Stanford Law School, founder of the Center for the Internet and Society, and CEO of the Creative Commons project

"Finally! A comprehensive and practical guide for musicians that explains how to navigate today's music world without a label. A must-read!"Derek Sivers, founder of CD Baby and HostBaby

"If they gave out Grammys for music career books, Randy and Jason should surely win one. Their Indie Band Survival Guide is a must-read resource for any musician wanting to take the independent path to successwhich, these days, is the only way to go. Networking, branding, Internet promotion, live gigs, distribution, publicity ... they cover it all. Highly recommended!"Bob Baker, author of Guerrilla Music Marketing Handbook and founder of TheBuzzFactor.com

"A fabulous & comprehensive 101 guide for any musician trying to make it in the crazy 'new' Music Business."Ariel Hyatt, founder of Ariel Publicity & Cyber PR

"A practical, down-to-earth guide for bands working in the real world."Brian Austin Whitney, founder of the Just Plain Folks musician network

Synopsis:

The Indie Band Survival Guide is the ultimate resource for musicians lookingto record, distribute, market, and sell their music for less than most rock stars spend on green M&M's. Musicians and web gurus Randy Chertkow and Jason Feehan cover every step of the process. With nothing but creative talent and the Web, they've gotten tens of thousands of fans for their band, in addition to being hired to write music for film, television, theater, and other media.

Synopsis:

Musicians like you are asking:

- How can I sell my music on iTunes, Rhapsody, and other digital music stores? How can I sell my music directly from my website?

- What does it take to get my music played on the radio? Podcasts? Music blogs? Video Games? Movies? TV?

- How can I get the press, blogs, and other websites to write about me and my music?

- What should my website look like? Can’t I just use MySpace?

- How do I mass-produce CDs? How do I start selling T-shirts? What about other merchandise?

- How do I copyright and protect my music? What do I need to do to license my music? And how can I make money?

The Indie Band Survival Guide has the answers to these questions ... and more.

There's never been a better time to be a musician. The tools and resources you need for your music to succeed are within your reach—without a label. All you need to win over today are your fans. The Indie Band Survival Guide will show you how.

About the Author

Randy Chertkow (by day, a tech expert) and Jason Feehan (by day, an attorney) are lead members of Beatnik Turtle, a rock band based in Chicago, Illinois. Beatnik Turtle plays live, has produced eighteen albums, written music for TV, films, comedy shows at Second City, and has licensed music to ABC Familyall without a label.

Product Details

ISBN:
9780312377687
Subtitle:
The Complete Manual for the Do-It-Yourself Musician
Author:
Chertkow, Randy
Author:
Feehan, Jason
Publisher:
St. Martin's Griffin
Subject:
Business Aspects
Subject:
New Business Enterprises
Subject:
Entrepreneurship
Subject:
Vocational Guidance
Subject:
Marketing
Subject:
Alternative & Indie
Subject:
Rock music -- Vocational guidance.
Subject:
Rock music - Marketing
Edition Description:
Trade Paper
Publication Date:
August 2008
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
826x572x94 72

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