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From Design Into Print: Preparing Graphics and Text for Professional Printingby Sandee Cohen
Synopses & Reviews
A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?
Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.
This book will help you:
Author Sandee Cohen unravels what designers need to know about the often mysterious rules of producing graphics and layouts for print. Working backwards from what a professional printer needs to put readers' work on the printed page, Cohen explains the fundamentals of image capture, file preparation, and press operations. Along the way she describes how to manage different file formats, printer output, and printing links.
About the Author
Sandee Cohen is the author of InDesign: Visual QuickStart Guide and co-author of Real World Adobe Creative Suite 2. In addition to teaching schools and companies how to create better documents, she speaks regularly at such events as the InDesign and Creative Suite Conferences and Macworld Expo. She co-authored, with Robin Williams, The Non-Designer's Scan and Print Book.
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