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1 Local Warehouse Desktop Publishing- General

From Design Into Print: Preparing Graphics and Text for Professional Printing

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From Design Into Print: Preparing Graphics and Text for Professional Printing Cover

 

Synopses & Reviews

Publisher Comments:

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

  • Choose the right desktop printer for your needs
  • Finally understand resolution
  • Get the results you want from page-layout and image-editing applications
  • Find the best stock images
  • Know what to expect when RGB colors convert to CMYK
  • Figure out your fonts
  • Preflight your work
  • Sound smart when talking to a print shop

Synopsis:

Author Sandee Cohen unravels what designers need to know about the often mysterious rules of producing graphics and layouts for print. Working backwards from what a professional printer needs to put readers' work on the printed page, Cohen explains the fundamentals of image capture, file preparation, and press operations. Along the way she describes how to manage different file formats, printer output, and printing links.

About the Author

Sandee Cohen is the author of InDesign: Visual QuickStart Guide and co-author of Real World Adobe Creative Suite 2. In addition to teaching schools and companies how to create better documents, she speaks regularly at such events as the InDesign and Creative Suite Conferences and Macworld Expo. She co-authored, with Robin Williams, The Non-Designer's Scan and Print Book.

Product Details

ISBN:
9780321492203
Author:
Cohen, Sandee
Publisher:
Peachpit Press
Subject:
Desktop Publishing - General
Subject:
Certification Guides - General
Subject:
Digital Media - Desktop Publishing
Copyright:
Edition Number:
2
Edition Description:
Trade paper
Publication Date:
March 2009
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
9.13x7.48x.58 in. 1.46 lbs.

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Desktop Publishing » General
Computers and Internet » Graphics » General

From Design Into Print: Preparing Graphics and Text for Professional Printing New Trade Paper
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$44.95 In Stock
Product details 336 pages Peachpit Press - English 9780321492203 Reviews:
"Synopsis" by , Author Sandee Cohen unravels what designers need to know about the often mysterious rules of producing graphics and layouts for print. Working backwards from what a professional printer needs to put readers' work on the printed page, Cohen explains the fundamentals of image capture, file preparation, and press operations. Along the way she describes how to manage different file formats, printer output, and printing links.
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