Summer Reading Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


The Powell's Playlist | June 18, 2014

Daniel H. Wilson: IMG The Powell’s Playlist: Daniel H. Wilson



Like many writers, I'm constantly haunting coffee shops with a laptop out and my headphones on. I listen to a lot of music while I write, and songs... Continue »

spacer
Qualifying orders ship free.
$44.99
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
3 Remote Warehouse General- General

Other titles in the Voices That Matter series:

LOGO Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter)

by

LOGO Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) Cover

 

Synopses & Reviews

Publisher Comments:

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

 

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

 

Readers will learn:

 

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

Synopsis:

There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

 

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

 

Readers will learn:

 

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

Table of Contents

I The importance of brand identity

Chapter one: No escape!

Chapter two: It’s the stories we tell

Chapter three: Elements of iconic design

II The process of design

Chapter four: Laying the groundwork

Chapter five: Refine vs. redesign

Chapter six: Pricing design

Chapter seven: From pencil to PDF

Chapter eight: The art of the conversation

III Keep the fires burning

Chapter nine: Staying motivated

Chapter ten: Your questions answered

Chapter eleven: 25 practical logo design tips

Design resources: Help from elsewhere

Index: Looking for something?

Product Details

ISBN:
9780321660763
Author:
Airey, David
Publisher:
New Riders Publishing
Subject:
Digital Media - Desktop Publishing
Subject:
Advertising & Promotion
Subject:
Desktop Publishing - General
Subject:
General-General
Subject:
symbol; corporate; identity; business; designer; pricing; inspiration; brand identity; logos
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
December 2009
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
216
Dimensions:
9 x 7 x 0.385 in 401 gr

Other books you might like

  1. Caffeine for the Creative Mind: 250... Used Trade Paper $6.95

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Logos and Symbols
Business » Advertising
Business » Marketing
Computers and Internet » Desktop Publishing » General
Science and Mathematics » Astronomy » General
Science and Mathematics » Mathematics » Calculus » General
Science and Mathematics » Physics » General

LOGO Design Love: A Guide to Creating Iconic Brand Identities (Voices That Matter) New Trade Paper
0 stars - 0 reviews
$44.99 In Stock
Product details 216 pages New Riders Publishing - English 9780321660763 Reviews:
"Synopsis" by , There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

 

David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

 

Readers will learn:

 

  • Why one logo is more effective than another
  • How to create their own iconic designs
  • What sets some designers above the rest
  • Best practices for working with clients
  • 25 practical design tips for creating logos that last

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.