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Other titles in the Voices That Matter series:

Designing the Obvious: A Common Sense Approach to Web Application Design (Voices That Matter)

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Designing the Obvious: A Common Sense Approach to Web Application Design (Voices That Matter) Cover

 

Synopses & Reviews

Publisher Comments:

Designing the Obvious belongs in the toolbox of every person charged with the design and development of Web-based software, from the CEO to the programming team. Designing the Obvious explores the character traits of great Web applications and uses them as guiding principles of application design so the end result of every project instills customer satisfaction and loyalty. These principles include building only whats necessary, getting users up to speed quickly, preventing and handling errors, and designing for the activity. Designing the Obvious does not offer a one-size-fits-all development process--in fact, it lets you use whatever process you like. Instead, it offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

This latest edition updates examples to show the guiding principles of application design in action on today's web, plus adds new chapters on strategy and persuasion. It offers practical advice about how to achieve the qualities of great Web-based applications and consistently and successfully reproduce them.

About the Author

Robert Hoekman, Jr, is a passionate and outspoken user experience specialist and a prolific writer who has written dozens of articles and has worked with Seth Godin (Squidoo), Adobe, Automattic, United Airlines, DoTheRightThing.com, and countless others.

He also gives in-house training sessions and has spoken at industry events all over the world, including An Event Apart, Web App Summit, SXSW, Future of Web Design, and many others.

Robert is the author of the Amazon bestseller Designing the Obvious and its follow-up, Designing the Moment. His newest book, Web Anatomy, was coauthored by Jared Spool.

Learn more about Robert at rhjr.net. He is "rhjr" on Twitter.

Table of Contents

Chapter 1: Defining the Obvious

Chapter 2: Lead with Why, Follow with What

Chapter 3: Ignore the User, Know the Situation

Chapter 4: Build Only What Is Absolutely Necessary

Chapter 5: Support the User’s Mental Model

Chapter 6: Turn Beginners into Intermediates, Immediately

Chapter 7: Be Persuasive

Chapter 8: Handle Errors Wisely

Chapter 9: Design for Uniformity, Consistency, and Meaning

Chapter 10: Reduce and Refine

Chapter 11: Don’t Innovate When You Can Elevate

Index 283

Product Details

ISBN:
9780321749857
Author:
Hoekman, Robert Jr
Publisher:
New Riders Publishing
Author:
Hoekman, Robert, Jr.
Subject:
Web - Page Design
Subject:
Internet - General
Subject:
Internet - Web Site Design
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
20101131
Binding:
TRADE PAPER
Language:
English
Pages:
304
Dimensions:
9 x 6 x 0.532 in 474 gr

Related Subjects


Computers and Internet » Internet » Application Development
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Publishing
Computers and Internet » Software Engineering » General

Designing the Obvious: A Common Sense Approach to Web Application Design (Voices That Matter) Used Trade Paper
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