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Real Estate Office Management: A Guide to Success

Real Estate Office Management: A Guide to Success Cover

 

Synopses & Reviews

Publisher Comments:

Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.

Synopsis:

Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.

About the Author

Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish and Carey and Fox and Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at rlherd@comcast.net.

Table of Contents

Prologue. 1. Conversion from Sales to Management. Should You or Shouldn't You? 2. Managing for Another Company. 3. Opening Your Own Firm. 4. Getting Started. 5. Recruiting. 6. Training. 7. Marketing, Advertising, and Promotion. 8. Office Meetings. 9. Day to Day Operations., 10. Transitioning your Branch Office Though and Acquisition by Another Company. Epilogue. Appendix A: Herd Realty Corporation Narrative Business Plan. Appendix B: Agent Five-Year Plan.

Product Details

ISBN:
9780324184846
Author:
Herd, Robert L.
Author:
Herd, Robert L.
Author:
Herd, Bob
Author:
Herd, Robert L.(Robert L. Herd)
Publisher:
Thomson South-Western
Location:
Mason, Ohio
Subject:
Management
Subject:
Real estate business
Subject:
Real Estate - Sales
Subject:
Office management
Subject:
Real Estate
Subject:
Real estate business -- Management.
Subject:
Business; Real Estate
Copyright:
Series Volume:
7
Publication Date:
November 2002
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
128
Dimensions:
8.50x5.78x.30 in. .35 lbs.

Related Subjects

Business » Real Estate
Business » Writing

Real Estate Office Management: A Guide to Success
0 stars - 0 reviews
$ In Stock
Product details 128 pages Thomson South-Western - English 9780324184846 Reviews:
"Synopsis" by , Real Estate Office Management: A Guide to Success takes a concise look at contemporary real estate office management covering the essential day-to-day knowledge needed to successfully operate the office. It exclusively focuses on the highly essential "operational" issues that a person would encounter from the initial planning stages through the eventual sale of the office. The content uses numerous real world examples, from the author's experience, to demonstrate how to best handle making critical decisions.
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